Trebor’s Cool Drops

Trebor, the UK’s number one mint brand, is launching its first sugar free hardboiled sub-range, new Trebor Cool Drops. The new Cool Drops Sugar Free products come in two refreshing flavours, Extra Fresh and Lemon, each in a handy 28g flip-top box, with less than 100 kcal per pack, ideal for on-thego consumption. The launch will be supported by a new digital campaign. Trebor leads the mint market with a 34% market share. The launch capitalises on the growing sugar free wellbeing trend and the refreshing hard-boiled candy sub-segment.