Mentos 3 Layers, Fresh Perfetti Van Melle is expanding its Pure Fresh chewing gum range with the launch of Mentos 3 Layers. The combination of 3 layers of chewing gum delivers a longer lasting flavour and unique chewing experience. Mentos 3 layers has a textured gel middle layer which provides a unique soft chew and the 3 layers of chewing gum build on top of each other to release flavour.
Mentos 3 Layers is available in Fresh mint and Fruit (strawberry-apple-raspberry) varieties.
The new pack appeals to consumers looking for stylish and convenient packaging whilst wanting a high quality chewing gum that delivers intense freshness and a long lasting flavour. The Green tea extracts help to purify your breath and deliver an intense sensation of freshness in your mouth.
Mentos 3 Layers – 7 pieces of chewing gum, available in Freshmint and Strawberry-apple-raspberry with a recommended retail price of 59p. Ideal for convenience and independent retailers looking to offer consumers variety within their range.
Mentos 3 Layers will be supported by a National TV campaign, sampling and outdoor poster advertising. The national TV advert shows consumers that 3 Layers is definitely better than one in a humorous advert designed to appeal to the Mentos’ 16-34yrs target audience.
Aimee Reason, Brand Manager at Perfetti Van Melle, comments: With many sectors seeing declining chewing gum sales, Innovation draws in new consumers to the category and drives basket spend on gum. Mentos 3 layers is one of the most innovative, high quality chewing gums on the market right now.
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