Tropical Sun unveils revitalised new look as part of biggest brand investment ever

World food and drinks brand Tropical Sun has begun rolling out a major revamp of its packaging design, which will increase brand recognition, product appeal and boost sales. Whilst retaining the original and authentic essence of the brand’s identity, the vibrant, clear and consistent new look will make it easier for consumers to navigate the busy and sometimes confusing ethnic foods aisle.


The new-look packaging features a strip of the brand’s traditional mottled yellow at the top of each label, on which sits a prominent Tropical Sun logo. The logo sits as a seal of quality and an assurance to the consumer, as more and more people turn to the world foods category to tropicalise their food and look for a brand they can trust.

The name of each product has been made clearer and easier to read, and sits in front of a plain block colour, which in some cases has been brought forward from the original packaging design. The overall effect of the new look is to give the brand a vibrant, rejuvenated and uncomplicated look, which better reflects the brand’s personality. The design and colour scheme has also taken care to ensure that existing customers continue to choose Tropical Sun, whilst new customers are invited to try the range.

Tropical Sun’s new-look packaging will now also feature more visible quality-credential logos and messaging. Its range of six table sauces are one of the first to be rolled out in the new look and feature a green Stamp of Quality – ‘No artificial colours, flavours or preservatives’ logo. Additionally, the sauces have been upgraded with an improved recipe for a better taste and consistency.

Jag Singh, brand manager at Tropical Sun Foods, said about the new design: “A lot of insight, consumer feedback and hard work has gone into the development of this vibrant new look. It is simple and uncomplicated, which is a reflection of what Tropical Sun represents as a brand.

“Alongside rolling out the rebrand across all our products over the next 12 months, we will be announcing a range of exciting new products. Plans are also underway for a major consumer awareness drive launching this year, as part of a long term strategy to continue to grow the brand, and support retailers. These are certainly very exciting times for Tropical Sun”.

Tropical Sun

Retailers can call 020 8988 1100 for more information or stock enquiries.