Brits spend £76m eating breakfast out of home every day and Tropicana, one of the biggest juice brands in the UK, is introducing a totally new offer for the brand. The launch is set to help retailers capitalise on the growing trend for convenient breakfast top ups and meeting the needs of shoppers’ emerging morning habits with the launch of Morning Boost.
Rolling out across all channels from the beginning of March, the delicious tasting new Morning Boost smoothie is a wholesome combination of fruit juice, fruit purée and cereals which offers a whole new sales opportunity for retailers within juice. A first of its kind and a source of fibre, rich in vitamin C and one of your five a day, the new range will be available in the following flavours in a 750ml size (RSP: £2.99); Apple & Pear, Orange, Banana & Mango, and Forest Fruit. Orange, Banana & Mango will also be available in an on-the-go 330ml (RSP: £1.99) format for a morning boost after people have left home.
Sophie Giraudel, Brand Manager for Tropicana, comments, “Our innovative new Morning Boost2 smoothie does exactly what it says on the bottle, giving people a convenient format for a convenient and delicious boost in the morning, which can be enjoyed at home, on route to work or as a mid-morning snack – with all the goodness of juice but features cereal too. It performed incredibly well in consumer testing, with 88% percent of people stating that they intend to purchase the product because of the perfect consistency making it easy to drink.
“People are becoming busier in their daily lives and don’t always have time to prepare a full breakfast, our 750ml size offers a great option to add to your breakfast at home or at work and the 330ml size is perfect for an on-the-go top up, a growing trend that is set to continue. We are confident that sales for Morning Boost2 will be incremental to the juices and smoothies segment, and it will be supported with high-levels of in-store activation and digital activity delivering a sales hit for retailers.”