Pepsi MAX® will be returning to TV screens ahead of the festive season, to help drive sales of its core and flavoured ranges. On air from the 11th November until the end of December, the emotive TV ad encourages shoppers to ‘try a new tradition this Christmas’, highlighting the brand’s great taste credentials and showcasing the popular Pepsi MAX® flavour range, including the latest addition, Pepsi MAX® Raspberry. Pepsi MAX® offers a no sugar alternative soft drink which doesn’t compromise on taste.
The campaign will be supported with in-store activation, digital and social activity, OOH advertising and sponsorship of London’s Hyde Park Winter Wonderland, the UK’s leading Christmas-themed destination.
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