Perfetti Van Melle continues to invest heavily in its Mentos Brand with two National TV campaigns across its range of Mentos Chewing gum. The two new TV adverts featuring Mentos Gum stick packs and new Mentos 3 Layers ran on national television throughout May and June.
The national TV adverts are part of Perfetti Van Melle’s largest brand support to date which also includes national sampling and social media campaigns on Facebook and Twitter.
Mentos Gum stick packs are available in Peppermint, Spearmint and Air Action flavours with an RRP of 35p. The new Mentos Stick advert will position Mentos gum as an irresistible and refreshing chewing gum by showing how its range of Mentos chewing gum offers ‘irresistible freshness’.
Mentos 3 Layers is the latest edition to the Mentos Pure Fresh chewing gum range and delivers long lasting freshness through 3 layers of chewing gum. The TV advert plays on the benefits of 3 layers of gum through a humorous demonstration that ‘One’s Good, Three’s Better’.
SAMPLING
Also in May Mentos Gum literally hit the streets – for a month of national sampling, targeting youthful urbanites who live busy lives on the run. The “Gum on the Run” campaign visited 8 cities nationwide and delivered over half a million sample packs and an opportunity to win prizes if you spot a giant, 3m long, Mentos Gum pack – on the run!
Perfetti van Melle Brand Manager, Aimee Reason says: “With Mentos UK chewing gum sales approaching £10 million in 2010, up 141% year on year the two new TV campaigns will build on the brand’s momentum by raising brand awareness amongst our 15-35 target audience which is the core consumption age group for chewing gum in the UK”.
Perfetti van Melle
Ladi Moradi
Tel: 01753 442 100
Email: ladi.moradi@uk.pvmgrp.com
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