Union Hand-Roasted Coffee Makes Iced Coffee Simple This Summer with Launch of Cold Brew Concentrate

Union Hand-Roasted Coffee, the UK’s leading craft coffee roaster, has launched a new single-origin Cold Brew Concentrate, created to make it significantly easier for cafes, catering, pubs and bars to make iced drinks from iced lattes to nitro cold brew.

The concentrated coffee base, which comes from beans sourced from Esquipulas Cooperative in Guatemala is steeped for 24 hours in cold water to maximise the flavour, resulting in a naturally sweet and refreshing coffee.

Union’s Cold Brew Concentrate is extremely versatile and can be enjoyed diluted with water, over ice, in iced lattes and cappuccinos, in nitro coffee, and even as a phenomenal ingredient in coffee-flavoured cocktails and mocktails. Unlike iced coffee made using espresso, Union’s Cold Brew is simple to use and doesn’t compromise on flavour.

Dave Law, Head of Innovation at Union Hand-Roasted Coffee explains: “Iced coffee is usually made by pouring espresso over ice and mixing with milk or water – a time-consuming process that doesn’t result in the best taste. After experimenting with cold brew, we realised using a strong brew could make a far superior iced coffee, and our Double Strength Cold Brew was born.”

Currently many cafes produce cold brew in-house but this can lead to issues with consistency and hygiene. Union’s three litre bag-in-box format is designed to overcome these issues and fits neatly into an under-counter milk fridge, on a back bar, or can be decanted into a speed-pour. The bag-in-box concentrate would also be ideal for offices and co-working spaces as it can be slotted into fridges making it a simple way to offer cold brew on tap.

Iced drinks have risen sharply in popularity in recent years and according to The Grocer, sales of chilled tea and coffee in food to go rose 39.6%, contributing a total of £54.3m to the cold drinks to go category[1]. Added to this, iced beverage sales in speciality coffee shops hit £421m in 2018, an increase of 14%, according to Allegra[2].

Kerttu Inkeroinen, Marketing Director adds: “We believe summer 2019 will see increasing growth in demand for iced coffee drinks, and also wider demand for cold brew coffee which has been a dominant trend in the US for a while, and is now making its way into the UK. Our cold brew concentrate makes it easy for everyone from seasoned baristas to casual bar staff to meet this rising demand in a simple and efficient way.”

Union sources the exceptional quality beans for its cold brew using its unique and pioneering Union Direct Trade model. This sees the company build long term relationships with farmers, while paying a sustainable price. Union works in partnership with farmers to help them continually increase the quality of the coffee they produce, ensuring their communities flourish and giving Union access to some of the world’s very best coffee.

For more information visit https://unionroasted.com/pages/cold-brew-coffee

[1] https://www.thegrocer.co.uk/hot-beverages/sales-of-chilled-tea-and-coffee-rise-40/574331.article

[2] https://www.worldcoffeeportal.com/Latest/InsightAnalysis/2018/Is-the-UK-finally-warming-to-iced-beverages