Seventy-five per cent of lighters are purchased on impulse*, which suggests that design is becoming an increasingly important factor for driving sales. BIC’s Décor collection will enhance visibility in-store, maximizing the sales potential of BIC® lighters.
Diane Bon, marketing manager at BIC says: “The Decors collection comes in a range of bright and appealing prints, providing consumers with a choice of colour and design to suit their personal preference.
“Lighters need to be visible and accessible and the choice of POS material we have to offer ensures permanent visibility in store, which is great news for retailers.”
*BIC internal source 2004. RI qualitative research 2004
For more information about the BIC range, please call 01895 827100 or log onto www.bicworld.com