Vimto lollies get new Fizz!

Traditional sugar confectionery manufacturer R Crawford (Northern) Ltd has produced over 400 million Vimto lollipops during their long standing relationship with Vimto brand owners Nichols plc.  

They have been “busy getting fizzy “and re-launched their Vimto Fizzy lollies in brand new packaging, including new jars.

Vimto Fizzy lollipops have eye catching metallic foil wrappers, a shaped PET jar, with collar label, containing 100lollies.  Each lollipop has a suggested retail of 10p.

Vimto Fizzy Lollipops are a firm favourite with independent retailers and are stocked in the majority of the UK’s cash and carries.

James Nichols, Brand Licensing Manager for Vimto said, “Crawfords Vimto lollies achieved top marks in our consumer taste sessions.  They are often used as a benchmark for Vimto flavour among our confectionery licensees.”

Darren Butterworth Sales Director at Crawfords added, “This great new packaging has already had a huge impact on our trade customers, The Fizzy Vimto Lollipops allow retailers the opportunity to trade up with added fizz!

Vimto Fizzy Lollipops are part of our successful Vimto confectionery range which also includes: Vimto assorted lollies Original and Cherry, not forgetting our Original and Cherry Vimto sweets.”

As a leading manufacturer of ball lollipops in the UK, Crawfords produce a range of high quality lollipops, in a wide range of colours and flavours under the “Posh” brand. Top quality ingredients, and traditional production methods ensure that their lollipops are a firm favourite with children and adults alike. Crawford’s Vimto range  of lollipops and sweets are produced under licence from Nichols plc.

Maxilin Crawford Group

01204 309 111

sales@maxilin.co.uk

www.maxilin.com