Vimto’s 110th birthday celebrations go with a bang as the brand grows by +12.5%

  • Vimto sales are the highest ever in its 110-year history, with the brand now worth £85.8m and growing +12.5%[1]
  • The Vimto brand is growing at double the rate of the soft drinks category 

Vimto has celebrated its 110th birthday with sales growth of +12.5%.  The Vimto brand has also jumped a staggering £10million in brand value since the start of 2018[2].

The company attributes a lot of its success to the recent ‘I See Vimto in You’ campaign, which has seen record breaking results. Campaign engagement levels were more than double the industry standard, with brand advocacy also growing by +9%.

This has been reflected in sales as Vimto brand sales are at their highest ever. One in four households now buy Vimto and the brand is nearly worth £86million value.

Emma Hunt, head of marketing at Vimto Soft Drinks, says: “The campaign and sales results speak for themselves and we’re incredibly proud of the ‘I See Vimto in You’ creative idea and execution. Our target audience has been highly engaged, resulting in 7x higher click rate than the industry norm of 0.85% and 70% higher engagement on our personalised VOD ads.

“It’s such an exciting time for Vimto – we’ve firmly established the brand as disruptive and refreshingly different, and its unique taste is loved by our target audience of 16-19-year olds.”

Retailers are urged to stock up on all formats of Vimto, as it is growing in all segments, including squash, carbonates and RTD juices.

[1] Source: Nielsen Value Sales, Total Coverage, MAT 06.10.18

[2] £85.8m vs. £76.2m in Jan 2018 (Nielsen)