Vita Coco, the UK’s number one coconut water brand, has announced the UK launch of Vita Coco Pressed. Made from coconut water blended with pieces of freshly pressed coconut for a nuttier and sweeter taste, Vita Coco Pressed has been added to the portfolio to help satisfy the growing demand for coconut water – a category that has already grown to over £120m annual sales in the UK. The move follows the incredible success of Vita Coco Pressed when it launched in the US earlier this year.
The product is the first in a long line of exciting innovations, with Vita Coco Sparkling due to hit shelves in early 2019 also.
Vita Coco Pressed is already available in Sainsbury’s and Wholefoods with further national listings going live in the new year. It will be supported by a dedicated national media campaign and plenty of love from the brand’s celebrity fans.
Giles Brook Vita Coco CEO, EMEA says: “The launch of Vita Coco Pressed in the UK is an incredibly exciting milestone for Vita Coco. It’s a completely new ‘full coconut taste with coconut water benefits’ proposition to sit alongside our natural coconut water & fruit flavoured variants. From US data, we can already see that Pressed has the potential to have the same level of success as our core coconut water. What’s equally exciting is that over 90% of Pressed sales have come from new, younger consumers. With Natural (1 Litre) Vita Coco being a Top 5 SKU in chilled juice, we’re expecting Pressed to break into the Top 10 too.”