Walkers, the number one savoury snacking brand2, has extended its £1 RRP pricemarked- pack (PMP)1 range to include customer favourite, Bugles BBQ. With BBQ being the best-selling flavour in the range with 56% of sales value3 it is an ideal addition to the PMP line-up. The new Bugles PMP is available from now.
Price-marked packs are the key driver of Sharing growth in the Impulse channel, having contributed 70% of the sharing growth over the last year3. PepsiCo £1 RRP pricemarked- packs1 currently make up over 50% of the PMP sharing segment in Independents and are in double digit growth4, so extending the Walkers PMP range offers retailers a real opportunity to benefit from this and drive footfall into store. With growth of sharing bags at +6.5% value within Impulse5, the addition of the Bugles PMP exclusively available to the channel, demonstrates support for independent retailers to help drive further growth.
Hüseyin Tulpar, UK Vice President for Impulse Sales at PepsiCo, comments: “With Bugles being the second biggest sharing innovation in 20166, we are delighted to be adding it to our pricemarked pack line-up. We also know from our research that Bugles BBQ is a customer favourite and we are confident that the £1 RRP PMP variant will be very popular and perform well for retailers.”
Retailers are encouraged to visit: www.countsformore.co.uk, the PepsiCo online rewards and category management website for information on how to make the most of their snacking sales.
1 Recommended retail price. NB: The price marked on pack is a recommended selling price only. Resale prices are at the discretion of the wholesaler/retailer.
2 Nielsen Scantrack 2017
3 Nielsen 52 w/e 12.08.17.
4 Nielsen 52 w/e 14.01.17
5 Nielsen 52 w/e 22.07.2017
6 Nielsen 52 w/e 21 Jan 17 – Savoury Snacks Global Salty