Walkers’ favourites

Walkers, the nation’s favourite crisp brand, continues to mark its 70th anniversary by matching six of its flavours with the respective region selling above the national average. Pickled Onion (Scotland), Tomato Ketchup (The North), Smoky Bacon (The Midlands), Worcester Sauce (South East), Marmite (South West) and Beef & Onion (Wales) are available in limited edition single serve and multipack formats, with an on-pack promotion giving shoppers the chance to win £5,000 every week. The activity is supported by a heavyweight marketing campaign spanning TV, digital and instore advertising.