Walkers’ new core flavours

Walkers is expanding its core crisp range with two delicious new flavours, BBQ Pulled Pork and Spicy Sriracha, which are top of the list of emerging tastes for 2019. Walkers’ research shows 45% of UK shoppers are likely to experiment with new flavours, with current major global influences coming from America and Thailand. The new crisps are available in multipack and single serve formats. A TV and digital marketing campaign featuring Gary Lineker, alongside a mystery celebrity guest, will support the launch, as well as in-store activation, POS and sampling.