Walkers snacks are back with biggest ever campaign

  • Walkers reveals new look across its popular snacks range, which includes: Wotsits, Monster Munch, Quavers, French Fries and Squares
  • Alongside this, Walkers has launched new compact packaging across the range with a 30% reduction in the outer packaging used for multipacks
  • The activity will be supported by a heavy-weight marketing campaign, the biggest in history, including TV advertising for the first in ten years for the family favourite brands

After decades of being firm favourites with families, this August Walkers is unveiling a brand new look for some of its most popular family snacks. The makeover includes a 30% reduction on average in outer packaging*, freeing up valuable shelf space for retailers. Better yet, the revamp is backed by its biggest ever TV campaign live from Friday 23rd August. This will put the products on screens nationwide for the first time in more than ten years – a huge moment and investment for these brands that are too good to share.

Adding a modern and consistent look to the heritage of these long-celebrated brands, the new packs emphasise the iconic Walkers logo making it more impactful and even easier to shop for customers. With Brits becoming increasingly health conscious, the packs will now include new calorie claims and information to help inform buying decisions. Each multipack bag within the range contains less than 110 calories, with some containing as little as 79.

Jennifer Robinson, Walkers Brand Manager at PepsiCo, comments: “This range includes some of the biggest and best loved brands in the savoury snacks category. It’s been a whopping ten years since these brands were on TV so it’s fantastic to have them back in the spotlight and reaching over 95% of all adults across the campaign. Not only will the campaign drive awareness by engaging with our target audience and remind them how irresistible these brands are, but it will drive those very consumers into stores so represents a prime opportunity for retailers to cash in on sales.”

The new design launches across Walkers Quavers, Wotsits, Monster Munch, Squares and French Fries, including all pack formats such as singles, multipacks, sharing and grab bags. The launch will be supported by an enormous heavy-weight campaign including TV, shopper marketing and digital. The campaign will run from mid- August until mid- October, with TV airing on Friday 23rd August.