Why didn’t we think of them before? Taylors of Harrogate launches award-winning coffee bags into the convenience sector

Taylors of Harrogate has announced plans to launch its award-winning[1] coffee bags into the convenience sector later this year.

Its range of coffee bags has already proven a huge hit with consumers in supermarkets – making Taylors the biggest coffee bags brand in the UK[2] – and now the company is turning its attention to helping convenience retailers add even more excitement and quality to the hot beverage aisle with this new addition. Coffee bags will be available soon to the convenience sector in retail packs of 10.

Popularity of Taylors coffee bags is set to grow even further as the brand launches a £2M multi-channel advertising campaign to drive awareness and trial of this fuss-free way to enjoy proper coffee.

The ‘Why didn’t we think of them before?’ campaign leads with a brand-new Taylors television advert on screens from today. The ad, which will air in 60, 30 and 10 second cut downs, features a number of comical scenarios where the idea of coffee bags was scuppered throughout history, ending on the message “Ground coffee, in bags. Why didn’t we think of them before?”

The TV campaign will be supported by a range of out of home, digital, PR and sampling activity at music festivals and train stations across the country this month.

Coffee bags are the ideal product for consumers who prefer proper coffee but don’t always have the time or equipment to make one. Each bag contains 7.5g of fresh, roast and ground Taylors coffee and is individually wrapped for freshness. Coffee bags work just like a tea bag, brewing in just two minutes.

Greg Harvey, Channel Controller at Taylors of Harrogate, said: “The demand for convenient, fuss-free, quality coffee amongst consumers has never been greater, so we’re really excited to be bringing coffee bags to the convenience sector.

“Taylors coffee bags deliver all the flavour of roast and ground coffee but with none of the fuss, providing convenience store owners with the perfect opportunity to inject some excitement and quality into their current hot beverage offering.”

[1] Product of the year 2018

[2] IRI 52 w/e 25/5/19