Namibian beer brand Windhoek Lager kicked off an exciting summer of brand support, activation and fundraising with the announcement of a partnership with Save the Rhino International.
The #PureBeer brand, which is distributed by Manchester-based importer Morgenrot, has previously supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against rhino horn poaching.
With the recent tragic death of the last male northern white rhino in Kenya, showcasing just how vital rhino conservation is, the Windhoek brand is now looking to raise £5,000 and kick off an awareness drive in the UK with a range of fundraising events and activities in outlets.
This began on Sunday May 20th with a Windhoek team member running the Hackney Half Marathon in the famous Rhino outfit and raising over £700 towards the target.
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Windhoek Lager was launched in the UK in 2010 ahead of the South Africa Football World Cup and is available in both the ON and OFF trade throughout the UK.
Proudly brewed in accordance with the German Brewing Laws (Reinheitsgebot 1516), Namibia Breweries Limited and Morgenrot will be beginning an aggressive stockist drive ahead of the summer.
Bars, pubs, restaurants and retailers can get in touch with Morgenrot on 0161 925 9140 or by emailing firstname.lastname@example.org to stock the brand, get involved with events or to find out about the exciting support packages.
Export Manager of Namibia Breweries Limited, Antonio Simoes said: “The Windhoek Lager brand has built a strong following in the UK over the last few years so we’re excited to be starting this sales push and marketing drive ahead of the summer. We’re incredibly proud of our heritage, provenance and charity work protecting our amazing ecosystems and wildlife so it’s great to be linking up with Save the Rhino International to raise further funds to support the incredible work they do. Seeing a rhino close up is one of the most exhilarating experiences of my life so I’m passionate about ensuring that future generations have this opportunity too.
Furthermore, this aligns and brings to life our company purpose of “Creating a Future Enhancing life” which we strive for in all we do.”
Morgenrot Sales Director Graham Archibald said: “Windhoek is a fantastic beer and the flagship lager has built a strong following in the UK in the last few years. The partnership, activities and events planned will be key to driving brand awareness, supporting accounts and increasing stockists and it’s fantastic to support Save the Rhino International in their struggle to conserve and protect rhinos.”