The range of own-brand Wing Yip sauces now include more than 20 varieties, with household favourites such as Black Bean, Spicy Sweet and Sour Szechuan, and Chinese Curry. The key to their success is the intense flavour, which marries the best spices and flavours from the Far East.
A favourite of the catering and restaurant industries since their launch in the mid ‘90s, the sauces have grown in popularity and are now recognised as a benchmark in authentic Oriental cuisine by food enthusiasts as well as the nation’s most celebrated chefs.
The sauces provide excellent value for money as a little goes a long way, with three to four servings per jar. Wing Yip also offers a food service range of larger sized sauces which promise to add exotic and authentic flavours to any menu.
Chairman Mr Wing Yip said: “Travel to the Far East is ever more popular and when people return they have a thirst to use authentic, Oriental products in their cooking.”
Recently launched by Mr Wing Yip, the man behind the UK’s largest Oriental grocery empire, is the award-winning range of ‘Mai Siam’ cooking sauces, condiments and pastes which recreate the authentic taste of Thai cooking.
The 20 product range comprises traditional Thai favourites including Red and Green Thai Curry Pastes and Pad Thai Sauce as well as Massaman Curry Paste, Thai Tom Yum Paste, Thai Sweet Chilli Sauce, Thai Fish Sauce, Thai Sriracha, Coconut Milk and Thai Rice noodles.
The sauces were recognised with two gold awards at the Guild of Fine Foods ‘Great Taste Awards’. A dedicated website for more details on the Mai Siam (or Siamese Silk) range can be found at www.maisiam.com.
Wing Yip explains: “Our Mai Siam range was launched in response to a demand for Thai products and to give retailers the opportunity to offer their customers products which are equal in quality and flavour to those from their local Thai restaurant.
“We are constantly investing and developing our range of cooking sauces and products to ensure we continue to offer our customers and retailers the fullest and most varied range of Far Eastern cuisine available on the UK market.”
Wing Yip is widely recognised as the UK’s leading Chinese grocer, with four superstores in Birmingham, Manchester, Cricklewood (London) and Croydon (London) and further stores planned for Nottingham and Cardiff.