RB has unveiled the new Air Wick Christmas collection which has been available since the end of August. The range comprises ‘Touch of Luxury Winter’, a limited collection of seasonally inspired fragrances available across all key products; the Touch of Luxury Reed Diffuser in two new fragrances; and the hugely innovative Ribbons Scent Candles which are new to market this season.
The Air Wick Christmas range is being supported by a high profile promotional programme entitled Wrap Your Home in Luxury which is set to drive significant sales, making this an essential Christmas brand for retailers.
The promotional campaign kicked off this autumn with Big Bang in-store displays, tailored competitions & special packs, dedicated in-store POS and premium time television advertising, a Christmassy website and Fresher Homes Club recruitment.
Candles are currently the fastest growing segment (latest MAT +16.5%) and 4th biggest segment within the Air Care category generating over £52m annually. Air Wick candles represents a significant sales opportunity for retailers with sales of Air Wick candles up by over 40% and Air Wick Premium candles up by nearly 70%.
To maximise sales even further Air Wick is launching the fantastic new Ribbons Scent Candles. This innovative new scented candle is designed to infuse the whole home with luxurious fragrance. The Ribbons Scent Candle contains unique Ribbon layers that are packed full of indulgent essential oils. When lit, the Ribbons melt to release a burst of intense fragrance that fills the whole room.
With their elegant boutique design and Air Wick’s Touch of Luxury fragrances they are set to be a big hit with consumers this season. RRP £5.99
With 70% of annual candle sales in this sector made between September and February, RB’s innovations and support programme is set to significantly optimise sales opportunities for retailers during this period.
Air Wick was first to market with seasonal fragrances and continues to have the highest value of seasonal sales. The new seasonal Touch of Luxury fragrances are Mulled Wine & Crackling Fire (Air Wick Mulled Wine is the no 1 Christmas fragrance) and Soft Cashmere & Vanilla are available across the whole range.
The Touch of Luxury Reed Diffusers will be available in two new fragrances: Midnight Blackberry &Vanilla Silk and the seasonal Mulled Wine & Crackling Fire. RRP £5.99
RRP ranges from £1.48 for the base aerosol through to £11.99 for the Freshmatic I-Motion. The range will be widely available.
The telephone number for trade enquiries is Tel: 0845 796 7079.
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