Zoflora, part of leading Huddersfield-based pharmaceutical manufacturer Thornton & Ross, is celebrating record sales growth after achieving a 28% year to date increase in 2018. The brand commands a 41% share of both market value and volume, making it the number 1 within the UK’s liquid disinfectant market, (Verified by Kantar Worldpanel data*).
Zoflora Senior Brand Manager, Vicky Motley commented “We have been proudly producing Zoflora in Yorkshire for nearly 100 years, so we know that the brand has a special place in consumers’ hearts and homes.
“Each year we produce a range of new limited edition fragrances that are hotly anticipated by our loyal consumers, and this year has been no different, we have seen a huge increase in Zoflora sales across all of our retailers in both grocery and discount trade.”
“We have doubled our production over the last few months, and we are now manufacturing almost 1 million bottles a week. Consumers don’t need to worry about a ‘shortage’ – we haven’t stopped manufacturing, and we will continue striving to meet the ever increasing demand for the UK’s number 1 disinfectant.”
As part of Zoflora’s seasonal fragrance launch, the brand has recently unveiled their hotly anticipated festive fragrances; Winter Morning, Festive Fireside, Warm Cinnamon, Winter Spice and Cranberry & Orange.
Zoflora is a Concentrated Disinfectant and kills 99.9% of bacteria and viruses, helping to protect your family from harmful germs, whilst also eliminating odours to leave homes smelling beautifully fresh all day.
For more information on Zoflora visit www.Zoflora.co.uk
*Kantar Worldpanel 52 17/7/2018