Welcome to the July – August issue of Wholesale Manager. We applaud the prudence of Parfetts which has announced that it has completed preparations for a possible second wave of Covid-19 and associated regional or national lockdowns. The wholesaler says it examined trends from the first lockdown period and moved to expand its stock holding levels with additional storage facilities.


Tayto is pretty unique in having a crisp factory in a castle – in the lovely, rolling hills of Co. Armagh in N. Ireland – as well as being the largest family-owned snack business in the UK. In a Meet the Marketer interview, the brand’s Marketing Director Matt Smith says taste, value and health will continue to drive the crisps and snacks market.

In just over half a century, Bestway has grown from a single shop into a multi-billion pound enterprise and is now the UK’s largest independent wholesaler. On the Who’s Who in Wholesale page, Kenton Burchell, Trading Director, Bestway Wholesale, speaks about how the company and the industry have responded to the Covid-19 crisis and about his expectations for the year ahead.

KP Snacks is the UK’s second largest snack manufacturer, with the number one nuts brand in KP Nuts and with an iconic snack portfolio including Hula Hoops, McCoy’s, Butterkist and popchips. Matt Collins, Trading Director, KP Snacks, discusses the performance of the crisps, snacks and nuts market and the company’s plans for its brands on our Supplier Spotlight page.

Jo Sinisgalli, Gifting Senior Brand Manager at Mars, looks after the company’s portfolio of gifting products including Maltesers Box, Maltesers Truffles and Galaxy Truffles. She tells our Meet the Marketer page what effect Covid-19 has had on the confectionery sector and what the Christmas gifting market will look like this year.

Sharing has driven growth in the UK confectionery market for a number of years, but its importance is even more prominent now during these uncertain times. Levi Boorer, Customer Development Director at Ferrero, explains on our Supplier Spotlight page how Covid-19 has impacted the confectionery formats and pack sizes people are looking for.

Price-marked packs (PMPs) can be a way to create a point of difference, as more than one in four consumers say they are more likely to shop in a convenience store that stocks them according to HIM. Research shows that more than a quarter of shoppers say clear pricing is an important factor when deciding what to buy, with 62% of shoppers telling HIM they purchase PMPs. Our feature has all the latest news on PMPs.

Over the last few months, much of society has been confined to their homes as part of the UK-wide lockdown. While these restrictions are gradually being eased up and down the country, the rise of in-home occasions is likely to have a lasting effect and the Big Night In occasion particularly to provide retailers with continued opportunity to drive footfall and revenue, our BNI feature reports.

Enjoy reading the issue.

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