With nine bold flavours and a range of nicotine strengths, FUMi delivers quick flavour release and a long-lasting taste experience in slim, premium pouches.
But we don’t just create products — we carve out space.
In a world that tells you who to be, we believe in something else:
Curiosity over convention. A place not shaped by rules, but by you.
A space for stillness, mischief, meaning. A space to be — you.
A SPACE TO BE EXPLORING
The growing opportunity for Nicotine Pouches:
• Nicotine pouches are a growing category — and FUMi has the bold flavour experiences your customers will return for.
• With a range of nicotine strengths, FUMi delivers quick flavour release and a long-lasting taste experience in slim, premium pouches.
• With strong margins to boost your business and a carefully curated range that caters to every preference, Swedish-made FUMi is the perfect addition to your assortment.
Unlock the Full Potential of Your Nicotine Pouch Category
Smart ranging and strategic merchandising are key to maximising profits in this rapidly growing category.
Independent retailers are seeing significant returns from nicotine pouches, with the category offering strong cash margins and increasing consumer demand. The key to success lies in strategic stock selection and placement that caters to your customers’ evolving preferences.
Meeting diverse consumer needs requires a carefully curated range. With nicotine pouches increasingly chosen for their discretion during travel, work, and leisure activities, positioning premium brands near the till point can significantly boost impulse sales. Current UK market trends show mint and fruit variants driving category growth – strategic placement of these flavours can help maximise your returns.
Four Profit-Driving Merchandising Strategies:
1. Premium Positioning: Place high-margin SKUs at eye level to drive value sales. This simple adjustment can significantly impact your category returns.
2. Range Innovation: Be first to market with new flavours. Early adoption of NPD helps establish your store as a category destination, building loyal custom.
3. Smart Secondary Siting: Create additional purchase opportunities by strategic placement beyond the main fixture. Till-point positioning has shown to increase impulse sales.
4. Impactful POS Implementation: Utilise supplier-provided POS materials effectively to drive awareness and create interest. Well-placed POS can influence purchase decisions and boost category engagement. This product contains nicotine which is a highly addictive substance
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