The Bestway Foundation has shown its support for dyslexia sufferers by donating £100,000 to Dyslexia Action, the prominent charity which helps children and adults with literacy and memory processing difficulties. The charity was the main beneficiary of Bestway’s annual Royal Ascot Charity Race Day in 2013.


On 14th January Bestway Group Chief Executive Zameer Choudrey organised a special lunch for Dyslexia Action at the Bestway Head Office in Park Royal North West London.

Dyslexia affects around 10 per cent of the UK’s population in one form or another and Zameer Choudrey, Bestway Group’s chief executive officer is hopeful more can be done to help sufferers. “One in five children are effectively excluded from classroom activities due to reading difficulties, often through no fault of their own. All children and adults must be given the best possible support to achieve their goals and Bestway is delighted to support such a worthwhile charity.”

Zameer adds, “The ability to read and count is fundamental to every individual’s growth. If you cannot learn to read, you cannot read to learn. We hope our donation will go some way to help many sufferers realize their full potential.”

Dyslexia Action’s chief executive Kevin Geeson received the cheque on behalf of the charity and was excited with what the donation could achieve. “This massive amount will mean so much to our charity. We raise around £1m annually through fundraising so this donation is a phenomenal amount for a charity such as ourselves. The money will help us develop our work in schools and help teachers, parents and children better understand dyslexia. Bestway’s contribution will also help us invest in research and development so we can provide quicker and better assistance which is extremely important given the technological world in which we all live. This really is a superb gesture on behalf of Bestway and on behalf of the charity; I would like to offer our sincere thanks to Sir Anwar, Zameer and the Bestway board for this wonderful contribution.”

Bestway’s annual Royal Ascot Charity Race Day hosted by Zameer Choudrey is the Group’s flagship Corporate Social Responsibility event. Each year over 800 carefully selected guests comprising of foreign dignitaries; diplomats; senior city figures and captains of industry have the privilege of enjoying a relaxing day of racing including exceptional corporate hospitality, a charity auction and tombola to raise funds for national and international charities.

Every year the Group donates around 2.5 per cent of its profits to the Bestway Foundation to support charitable endeavours in the UK and Pakistan. Since 1987, the Group has donated over £13.8 million in the UK alone to fund the Foundation in its charitable activities.

More information on Dyslexia Action can be found at

The Bestway Foundation

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