7 Days, the UK’s No. 1 brand in the croissant category[1], is joining forces with the world’s No. 1 cookie, OREO[2], to launch 7 Days OREO Croissant. The collaborative croissant is the first UK NPD for 7 Days since Mondelēz International acquired the business in 2021, and introduces a distinctive proposition within the bakery snacking category, offering retailers a clear point of difference on shelf. A bold, co-branded -pack design reinforces the product’s quality credentials and is designed to capture the attention of shoppers when perusing a busy fixture.
The product boasts a unique recipe that blends the soft, airy dough of a classic 7 Days croissant with a dual-texture filling that delivers the distinctive taste of OREO cream and cookie pieces. This combination has been carefully developed to appeal to both existing 7 Days shoppers and loyal OREO fans looking for something different, exceeding expectations in consumer testing[3].
The 7 Days OREO Croissant is expected to meet the consumer demand for trusted brands that offer a fresh twist and will sit alongside the core range of 7 Days Cocoa and 7 Days Cocoa and Vanilla.
[1] Nielsen Discover | Croissants | Total Coverage | L52W w/e 13.07.2024
[2] Euromonitor International Limited; Snacks 2026 ed.; Sweet Biscuits category definition, brand share 2025 retail value sales
[3] NIQ bases, Topline report Poland 12th Nov 2025, 7 Days buyers and non-buyers
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