Weetabix, the UK’s favourite breakfast cereal[ii], is energising the cereal category and planning to drive…

There is a clear and sustained shift towards more nutritious, functional breakfast choices, with shoppers…

For the third year running, Kellogg’s is partnering with the EFL, Manchester City, Celtic FC and Rangers FC to help…

Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national…

Alpen, the UK’s number one Muesli brand[ii], has returned to the air for 2026 as…

Biona, the number one organic food supplier to leading UK retailers, is pleased to announce…

Get ready to kick off the new year with a bold new taste sensation as…

Sweet, spicy, and downright irresistible – one of the UK’s first-ever spicy breakfast cereals is…

Breakfast remains the UK’s largest meal occasion, with 9 in 10 consumers eating it daily…

Light, crispy cereal flakes made from just two ingredients Doves Farm, the UK’s number 1…