Cereal remains an important part of the breakfast category in both scale, penetration and frequency.…

Inventure continues to make in-roads into the UK breakfast market, with the launch of an…

Weetabix Crispy Minis continues unprecedented market success Weetabix, the UK’s favourite breakfast cereal[1], is thrilled…

Cheerios® has launched new packaging to showcase the key nutritional attributes of its breakfast cereal…

Hitting the gym and hitting your protein goals have always gone hand-in-hand. Whether it’s the…

Bells of Lazonby’s ‘We Love Cake’ has launched its first free-from Breakfast Muffin. Available now…

Nestlé Cereal is launching its new campaign, “Bring the Cheer with Cheerios,” celebrating its partnership…

SURREAL, the start-up breakfast brand re-imagining the world of cereal, today announces a new national…

Weetabix, the nation’s favourite breakfast cereal[1], has partnered with the English Subbuteo Association as part…

Alpen, the UK’s number one Muesli Brand[1], is launching an on-pack competition for one lucky…