Oreo O’s, the most valuable cereal launch of the last year[1], is making its debut…

£2million investment includes a new TV creative  Alpen, the UK’s number one muesli[1], is celebrating…

Covid-19 has impacted shoppers with 41% saying that they are currently using local shops more…

Widely viewed as the most important meal of the day, breakfast accounts for 19.8 billion…

Delicious, simple and convenient, Nairn’s have added to its cereal portfolio with Oats Your Way™! …

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering…

Nestlé Cereals has announced the launch of SHREDDIES® The Simple One, its new breakfast cereal…

The UK’s number one breakfast cereal, Weetabix , has announced the launch of new Weetabix…

Taylors of Harrogate has redesigned the packaging on its core range which includes its well-known…

Weetabix On The Go, the UK’s No. 1 breakfast drink , has announced the launch…