Coca-Cola European Partners has unveiled a new promotion to support its Relentless range of energy drinks, giving music fans the chance to win an ultimate DJ equipment package.
Running now until the end of October, the promotion will see three lucky winners get their hands on a complete home DJ kit from Pioneer DJ.
Each prize includes DJ Bluetooth headphones, compact Bluetooth desktop speakers, and a digital DJ controller – to help amateur and professional DJs create and mix music, anytime, anywhere.
10 runners up will also receive a pair of DJ Bluetooth headphones.
The competition is being promoted with in-store POS and via Relentless’ digital platforms. Consumers can enter through the Relentless website, and retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at www.cokecustomerhub.co.uk or on 0808 1 000 000.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “The energy category is a driving force within soft drinks, supported by leading brands like Relentless which has loyal fans and is in growth[1].
“Relentless has a long association with the music industry thanks to a series of impactful marketing campaigns and promotions, including partnerships with Defected Records and global artists like Stormzy.
“Whilst consumers have been unable to attend live music events and dance venues, there has been more time spent in the home for budding DJ’s to make their own music, often sharing with friends virtually. We hope this new promotion with Pioneer DJ taps into Relentless fans love of music creation whilst helping retailers drive instore theatre and sales in the coming months.”
[1] Nielsen– Total GB incl. discounters MAT Vol & Val w/c 28.03.2020
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