- PepsiCo continues to give back to retailers in collaboration with Bestway following the success of the previous Win a Van competition.
- To enter, retailers must simply buy any £1.25 RRP PMP case of Walkers crisps and snacks for automatic entry into the prize draw.
- The competition is live now, and will run until the 5th January 2023. It will be supported by in-depot FOD, POS displays and trade press advertising.
Following last year’s success, PepsiCo is partnering with Bestway to relaunch its Win a Van competition for the second year in the run up to Christmas. The competition will offer convenience retailers the chance to win a Ford Transit Courier Leader, as a way to thank them for their continued hard work during a challenging year for the sector.
Mike Chapman, head of wholesale at PepsiCo, comments: “We’re aware of the challenges that independent retailers within the convenience sector have faced in the last year. Now more than ever, consumer demand is on products that are affordable and accessible. We have kept this front of mind for this campaign by focusing the competition on products which are the biggest drivers for savoury snacks category growth – RRP price marked packs. RRP PMPs now account for 49% of crisps and snacks value sales[1], and contribute to value growth more than any other segment[2]. This competition will give retailers the chance to win a prize that will not only help retailers with the running of their business but will also allow them to boost their sales.”
Retailers simply have to purchase any £1.25 RRP PMP case of Walkers crisps and snacks for their chance to be automatically entered into the prize draw. Running from now until the 5th of January 2023, the competition will be supported by in-depot displays, including front of dept and point of sale, alongside trade media advertising.
Full terms and conditions for the competition can be viewed here.
*Retail businesses that are members of Bestway Wholesale only. GB 18+. Opens 00:00 on 11.11.22, closes 23:59 05.01.23. Purchase necessary. To be automatically entered into the prize draw purchase any case of £1.25 RRP PMP range of Walkers Crisps, Quavers, Cheetos Twisted, Sensations Thai Sweet Chilli, Wotsits, Doritos, French Fries Cheese & Onion, Wotsits Crunchy, Monster Munch, Squares, Funyuns, Chipsticks Salt & Vinegar 48g-82g during the Promotional Period from Bestway instore or online. 1x winner randomly drawn receives 1x Ford Transit Courier Leader 1.5Tdci Duratorq 6 speed 75PS in frozen white, with manual transmission. Retain invoice. Maximum of 1 entry per invoice. Maximum 24 entries per retail business. Prize does not include insurance and winner will need to arrange and provide proof of insurance prior to delivery. Prize will only be provided to the retail business named on invoice. See Prizeology.com/van for T&Cs and how to opt-out of automatic entry. Promoter: Walkers Snacks Limited & Bestway Wholesale Limited.
[1] Core Snacking Database and MAT to WE170922 across Total Impulse
[2] AC Nielsen Crisps, Snacks and Nuts – MAT 23/4/2022 Total Impulse Value Sales RRPMP’s YA £value absolute growth compared to other sectors (Singles, Multipacks, Non PMP Sharing, Nuts)
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