The new four-strong coffee range will be supported with a strong promotional launch.
Buying and Marketing Group, Fairway Foodservice, is delighted to announce the launch of its first ever coffee range, available from September. The new coffee range, created in partnership with an expert coffee roaster, includes both Fairway Assured and Fairway Excellence products and is supported by a range of promotional activities.
With four different coffee bean varieties to choose from, Fairway Assured Espresso Coffee Beans, Fairway Excellence 100% Arabica Brazilian Whole Bean Coffee, Fairway Excellence 100% Arabica Colombian Coffee Beans, and Fairway Excellence 100% Arabica Fairtrade Barista Coffee Beans, customers are able to select their coffee based on their customer tastes and price points. Additionally, each coffee has different food pairings, so whether customers offer cakes, puddings, savoury snacks or more, Fairway has the perfect coffee to match.
“The launch of our own label coffee range has been highly anticipated,” says Adam Williamson, Purchasing Manager At Fairway Foodservice. “The desire for premium coffee continues to rise, not just in independent coffee shops, forcing hotels, pubs and restaurants to ensure they also have high-end coffee available.
“The latest statistics show that over 70% of coffee purchases are roast coffee outside-of-the-home, and we believe there’s a gap in the market for fairly priced, high-quality coffee 1 . In addition to this, adding great coffee to our range, helps us to strengthen our one-stop-shop offering for customers,” says Wiliamson.
Fairway Assured Espresso Coffee Beans – available in 1kg bags
Ideal for establishments seeking quality and value, these dark roasted beans are perfect for bean-to-cup machines. Roasted in the Italian style, these beans offer spicy and smoky notes with dark chocolate undertones. They deliver a strong, caffeine-rich espresso that cuts through milk even in small doses.
Fairway Excellence 100% Arabica Brazilian Whole Bean Coffee – available in 1kg bags
Medium roast, with a strength rating of 4, Arabica Brazilian offers a rich, full-bodied experience. It is meticulously crafted to highlight classic nutty and milk chocolate notes with a touch of sweet acidity, providing a delightful fragrance. Perfect for any time of day, it meets your everyday coffee needs and is ideal for baristas, café owners, hotels, restaurants, and pubs.
Fairway Excellence 100% Arabica Colombian Coffee Beans – available in 1kg bags
Perfect for traditional espresso machines and filter coffee, this medium roast offers a bold, full-bodied taste with notes of dark chocolate and a subtle hint of fruitiness. With a strength rating of 3, it’s an excellent choice for baristas, café owners, hotels, restaurants, and pubs, ensuring a consistently satisfying coffee experience.
Fairway Excellence 100% Arabica Fairtrade Barista Coffee Beans – available in 1kg bags
The Fairtrade Honduran Barista Coffee Beans support farmers with fair prices and wages, as well as promotes sustainable farming. With a strength rating of 4, this medium-bodied coffee features a nutty, black treacle aroma with flavour notes of dark chocolate and dark berry fruits. Perfect for cafes, restaurants, hotels, and pubs.
To celebrate the launch, Fairway is partnering with Macmillan, donating 10p for every bag of Fairway Assured Espresso Coffee Beans sold throughout September, as well as hosting their own Macmillan Coffee Morning.
To support caterers, a wall chart is available illustrating the composition of the UKs top 20 coffee-based drinks, as well as a booklet containing a unique range of recipes that have been created to inspire caterers to be creative with coffee, including Brazilian Cheese Bread and Coffee rubbed ribs.
1 Lavazza Professional UK_Coffee Stats in 2024
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