Why prioritise Still Flavoured Water?
Still Flavoured Water is worth £283m and in healthy growth with value increasing by 10.7% year on yeari. The category is being driven by growing demand for healthy lines that do not compromise on quality or taste. Offering greater choice is crucial in what has been a low-choice fixture, as is stocking convenient portable options for people on the go.
For wholesalers looking to cater to these trends and capitalise on sales, Highland Spring has launched a new and tasty Flavours range featuring juicy Strawberry, tangy Apple & Blackcurrant and zingy Lemon & Lime. All are sugar free, combining fruity, natural flavours with refreshing Highland Spring water drawn from deep within Scotland’s majestic Ochil Hills.
Apple & Blackcurrant is the best-performing flavour, followed by Strawberry and Lemon & Lime. Stocking up on a variety of the UK’s favourite flavours in multiple formats will help wholesalers ensure they can meet every occasion.
Why stock Highland Spring Flavours?
Consumers want choice, convenience, quality and hydration options that taste great. The Highland Spring Flavours range has already delivered £7.9mii in retail sales since its 2024 launch—with 54%iii of those sales being incremental to the still flavoured water category.
This shows that the range is reinvigorating what was previously a low-choice fixture, making it a must stock product line.
Watch out for a new Highland Spring ‘Make Your Day Fruitier’ promotional campaign this summer to drive trial, awareness and repeat purchase of the Flavours range.
How to maximise sales?
1. Act on data-driven insights that will strike the right balance in product lineups. Combining bestselling products with new lines helps fixtures stay fresh and relevant.
2. Stock big brands as the reliability of top products from trusted brands will captivate loyal customers and attract incremental business.
3. Drive excitement with strong merchandising, marketing and promotions.
Wholesalers looking to make their fixture fruitier can stock up now on Highland Spring Flavours. Contact us today at enquiries@highlandspringgroup.com.
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