- Cadbury extends its partnership with Lotus Biscoff with a new Cadbury Dairy Milk Biscoff Advent Calendar and 350g sharing tablet.
- Toblerone extends its successful Toblerone Diamond Truffle range into two new SKUs, Assorted and Golden Caramel.
Mondelēz International – the No. 1[i] confectionery supplier – has unwrapped its new festive range, set to help retailers drive seasonal sales this year. New treats and returning favourites will be in store for the 2025 Christmas season.
The run-up to Christmas begins in September with a ‘fast start’, where Christmas sales begin to kick off. Mondelēz International advises retailers to prepare for the increase in Big Night In occasions as the weather gets cooler and shoppers look to spend more nights at home by stocking up on sharing formats, tablets and self-eat treats. These products appearing on shelves act as the first indicator of Christmas to shoppers, beginning to drive seasonal excitement.
This includes Cadbury Roses and Cadbury Heroes, which both feature stunning new designs. All these products also cater to those shoppers stocking up for Halloween.
Following on from the success of the Toblerone Milk Diamond Truffles, Mondelēz International is introducing two new indulgent SKUs to the Toblerone Truffles range this festive season: Toblerone Assorted and Toblerone Golden Caramel Diamond Truffles. The Assorted Truffles SKU adds three new truffle flavours to the range, Dark, Golden Caramel and White Truffle, which join the existing Milk Truffle. These unique diamond-shaped truffles are perfect for shoppers looking for a special gift for a loved one this Christmas, or for enjoying as a self-treat while escaping from the cold weather.
As shoppers start to get into the festive spirit self-eat products such as Cadbury Puds are key. The Cadbury Puds range expanded last year with Cadbury Mini Puds, bringing this festive favourite into a bitesize bag format for the first time. The bags feature Puds’ iconic festive design and appeal to shoppers looking for a stocking filler gift or even as a treat to enjoy themselves.
OREO, the world’s favourite biscuit[ii] brand, is returning for more Christmas fun with the second year of limited-edition OREO Gingerbread. The gingerbread-flavoured cookie was one of 2024’s biggest branded seasonal launches[iii]. OREO is also launching a brand-new OREO Assortments pouch, featuring three different types of OREO, perfect to share with friends and family on those cold nights in. The brand is also bringing back OREO White Enrobed, Mondelēz International’s No. 1 festive biscuit in 2024[iv]. Cadbury Snowy Fingers, the winter twist on the classic Cadbury Fingers with a milk and white chocolate coating, is also returning to shelves for 2025, alongside Cadbury Festive Animals, to tap into more festive joy.
This year, Mondelēz International is bringing something unique to shoppers’ advent countdown with the launch of the Cadbury Dairy Milk Biscoff Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates. Twelve of these are Cadbury Dairy Milk chunks while the other 12 are Cadbury Dairy Milk chunks with crunchy lotus Biscoff pieces and Biscoff spread. It’s a great option for those looking to trade-up this year and make the countdown ritual even more special. We recommend retailers also stock the Cadbury Dairy Milk 90g advent calendar, the No. 1 category SKU that consumers know and love[v], which marks an accessible entry point to the category.
In December, shoppers will be looking to make their final purchases in the run-up to Christmas Day. In fact, 50% of winter sales are made in December, with seasonal confectionery growing by 55% in the week of Christmas[vi]. December remains a key sales period for retailers to drive sales through gifting and sharing formats, including selection boxes such as the Cadbury Medium Selection Box, an ideal stocking filler and the number one SKU in the category[vii] as well as Cadbury Milk Tray, the nation’s favourite chocolate gift[viii]. There’s also a nationwide rollout of a Cadbury Dairy Milk Mixed Chunks sharing tin, featuring individually wrapped chunks of Cadbury Dairy Milk, Cadbury Dairy Milk Whole Nut and Cadbury Dairy Milk Caramel, as well as a 360g Cadbury Mini Snow Balls bar.
Gifting blocks make up 5%[ix] of total winter confectionery sales, so they are recommended for retailers to stock in the weeks leading up to Christmas Day. Cadbury offers a wide range of gifting blocks including the classic Cadbury Dairy Milk 360g bar. For 2025, Mondelēz International is introducing a Cadbury Dairy Milk Biscoff 350g block to shelves, helping retailers further tap into the sharing occasion with this iconic flavour.
Finally, Mondelēz International is bringing back a family favourite from Christmas 2023, with the return of the beloved Cadbury Dairy Milk Coins, which were a huge success. In 2024, Cadbury Milk Coins was the No. 1 gifting novelty SKU across the whole market, having sold over 4.5 million packs since its relaunch in 2023[x]. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight shoppers again this year and drive incremental sales for retailers.
Nicole Partridge, Senior Brand Manager, Christmas, at Mondelēz International, said: “With Cadbury Cadbury being the leading Chocolate supplier[xi], we’re in a great position to spruce up retailers’ ranges this winter, with our much-loved seasonal range. Our iconic seasonal products allow consumers to tailor their festive snacking to their own requirements. Whether that’s a quick bite while relaxing in front of the TV with our Cadbury Dairy Mini Puds or providing an array of snacks for the whole family with our Cadbury Dairy Milk Mixed Chunks sharing tin, it has to be Cadbury this Christmas.
“This Christmas we’re extending our successful partnership with Lotus Biscoff even further, introducing our second piece of NPD with our new Cadbury Dairy Milk Biscoff Advent Calendar, the most indulgent way to count down to the big day. Our hugely successful Cadbury Dairy Milk Biscoff bars are also expanding into a new, larger gifting format, as they’re simply too delicious to be enjoyed alone.”
[i] Nielsen Total Coverage including discounters, Latest 52 weeks to 15.06.24
[ii] Euromonitor Int. Ltd; Snacks 2023 ed. Sweet Biscuits brand share 2022 retail value sales
[iii] Nielsen IQ Market: Total Coverage incl Discounters Period: w/e 28.12.2024
[iv] Mondelēz International internal data
[v] Nielsen Total Coverage 23 wks Data to 28/12/24
[vi] Nielsen I&S, total Christmas, w.e 28.12.24 vs YA
[vii] Nielsen Total Coverage 23 wks Data to 28/12/24
[viii] Nielsen EPOS Sales 52 we 28.12.24
[ix] Nielsen Xmas Tracker incl. Discounters: includes weekly data starting from w/e 22.07.23
[x] Nielsen Total Coverage 23 wks Data to 28/12/24
[xi] NIQ data, Value Sales, GB – MONDELEZ – TOTAL CHOCOLATE (client defined) w/e 02.11.2024(GB)
Comments are closed.