When it comes to Back to School, wholesalers should prioritise making lunchboxes easier for parents and selling snacks that can provide an energy boost for break or lunchtime play.
As a lunchbox staple, sandwiches are another important category to consider during the busy school season and wholesalers should look to offer as much variation as possible.
“Pillowy soft and slightly sweet, children love brioche as a flavoursome alternative to regular sliced bread and our rolls are perfectly sized for small hands, so are a popular choice for lunchboxes, comments Fabien Pasquier, Retail Sales Manager, Brioche Pasquier.
“Parents are focused on providing healthier lunchboxes for their children. It can be tricky encouraging children to eat their five a day at the best of times, yet without the watchful eye of parents at school, this becomes even harder. A simple way to ensure children eat their whole lunch is to pair fruit and vegetables with much-loved items. For example, our brioche rolls can be served with crudites and hummus or add avocado and chopped tomato to a cheese and ham roll to bump up the nutrients. Parents can be reassured that our products contain quality ingredients and no preservatives, artificial flavours or hydrogenated fats helping to make healthy lunchboxes a little easier.”
Most children will eat school dinners for three days a week and enjoy packed lunches on the remaining two. However, 16% of children only eat pre-made, packed lunches, with parents concerned over the cost of school dinners and wanting more control over what their child is consuming (Nesta). The main drawback of packed lunches is the pressure this puts on parents to deliver nutritious and exciting options on a daily basis. To alleviate this, wholesalers must offer parents convenient and versatile ingredients. Brioche Pasquier rolls can be easily loaded with a variety of tempting yet healthy fillings from turkey and hummus to cheese and tomato, both ready in under 10 minutes.
Following the success of PITCH, Brioche Pasquier has expanded its family-friendly range to include new beignets. These snack-sized treats come in two enticing flavours: chocolate and hazelnut and fruity raspberry. This new addition to the snacking range retains the much-loved convenience of Brioche Pasquier: each beignet is individually wrapped and has a long life. Available in packs of six, the chocolate and raspberry beignets come individually wrapped, preserving their freshness and allowing customers to savour these over several days instead of all at once. With the oozing filling safely contained in soft dough, Brioche Pasquier’s beignets are completely mess-free and convenient for on the go use.
Over the summer, Brioche Pasquier UK is running a competition on its PITCH packs. Customers will be on the hunt for one of 25 red tickets to win a customisable family ‘YES Day’. There are additional opportunities to win prizes, including at a 2 week YES roadshow outside selected retailers in September. Running alongside this is a Sky Advert campaign, which will further highlight PITCH, one of Brioche Pasquier’s most popular products for Back to School.
Shweta Sharma, Marketing Manager Allied Bakeries, comments: “At Kingsmill Professional, we know just how important the Back-to-School season is for school caterers. As children return to classrooms, caterers are busy planning nutritious, cost-effective menus that tick all the right boxes; from government standards to portion control and value for money.
“Kingsmill are here to support you and your customers with high-quality bakery products designed specifically for the education sector, including our best-selling 50/50® sliced bread – a firm favourite with both caterers and children.
“There is a clear and growing focus among parents on healthier choices, particularly when it comes to what their children are eating at school. That said, school caterers are under increasing pressure to deliver balanced, nutritious meals that children will enjoy, all while operating within tight budgets. With rising food and energy costs, many schools are having to make difficult decisions and are often having to choose between smaller portion sizes or compromising on quality by opting for cheaper ingredients. Despite these challenges, caterers remain committed to providing high-quality meals that support children’s health and development.
Sandwiches continue to be a popular and practical option on school menus. They’re easy to prepare, cost-effective, and offer a reliable source of carbohydrate to help fuel children’s busy school days.”
By using quality ingredients like wholemeal or 50/50® bread, school caterers can help support children’s nutritional needs while still offering meals that are familiar, satisfying, and cost-effective.
Kingsmill sliced bread is a much-loved staple in UK households and has long been part of everyday mealtimes, snack times and family moments.
The brand’s best-selling product in the education sector is 50/50® sliced bread which is available in both medium and thick sliced. It’s a soft, tasty loaf made with 50% whole grain flour and no bits, making it the perfect compromise for children who may be reluctant to eat wholemeal bread. 50/50® strikes the perfect balance between taste and nutrition. It’s a source of fibre, low in fat, and low in sugar, supporting the drive to encourage healthier eating habits in schools and helping children get the energy and nutrition they need to thrive throughout the school day.
Kingsmill Professional recently launched Breakfast Muffins. They’re soft, versatile, and ideal for school breakfast clubs, grab-and-go menus, or as part of a hot sandwich offering.
The brand is also currently working on American-style pancakes and crumpets, which will add even more variety to the morning goods range. These will offer caterers a convenient, delicious option that’s easy to serve and popular with children.
“To maximise sales in today’s competitive landscape, wholesalers need to focus on three key areas: range, relevance and support,” adds Sharma.
“Range – it’s essential to stock a core range of trusted, high-quality products that caterers rely on every day, particularly in sectors like education, where consistency, compliance, and value are critical. Products that are familiar, meet nutritional standards, and are easy to prepare are more likely to be repeat purchases.
“Relevance – it’s key to make it easy for caterers to find what they need. Clear signposting, category advice, and education-specific listings will help customers make quicker, more confident buying decisions.
“Support – wholesalers can drive real growth by offering value-added support. This includes sharing marketing assets, menu ideas, nutrition tips, and food trend insights that help caterers. Collaborating with supplier partners to run seasonal campaigns – like Back to School – is another powerful way to boost visibility and drive volume.”
Susan Nash, Trade Communications Manager at Mondelez International, comments: “Lunchbox staples, such as Dairylea continue to stand out for their trusted nutrition, convenience, and wide range of formats including spreads, slices, and snacks.
“At the same time, the cream cheese category is showing resilience, growing by +9.1% (Nielsen) percent year on year. Philadelphia is well positioned to meet this ongoing demand, offering a broad variety of flavours, fat levels, and formats that give families flexibility and choice without compromising on quality.
Dairylea is also well placed to deliver value, reassurance, and versatility, with a presence in one out of two UK households, as parents make more considered and intentional shopping decisions.”
Parents and guardians looking for a quick, convenient, cost-effective way to add healthier ingredients to children’s lunchboxes are increasingly turning to fresh salads, and to all-natural Florette in particular.
Part of a farmer-owned co-operative, market-leading Florette is outperforming the total prepared salads market, with annual sales worth £25m (Nielsen), an increase of more than 19% on the previous year (Nielsen), leading the way in enabling retailers to meet rising consumer demand for healthy, great-tasting fresh food.
“Many parents will acknowledge that healthy ingredients aren’t always the first thing they think of when they’re preparing a children’s lunchbox, but easy-to-include fresh salads, which are naturally low in fat, salt and sugar, provide the healthy content they’re looking for and complement many children’s lunchbox favourites,” says Martin Purdy, Commercial and Marketing Director at Florette.
“What’s more, fresh salads add natural texture, vibrancy and colour to lunchboxes and we’re making it really easy for parents to add this healthier element to what is one of children’s most important meals of the day.” The relevance of fresh salads in lunchboxes is reinforced by the fact that consumers’ number one healthy eating priority is ‘eating more fruit and vegetables (IGD), with 28% of people looking to increase how much fresh produce they eat (IGD).
In addition, 40% of new products launched in the FTG sector were health-led (general health or specific health claims, Lumina) and good quality food is also becoming more important to consumers. So much so that the fastest-growing driver of store choice is ‘good quality products’, with almost a quarter of consumers choosing a store based on this, second only to store location (IGD).
Florette has a wide range of all-natural salad products to enhance lunchboxes and other meal occasions. The No. 1 fresh salad range (IGD) includes Florette Crispy (90g and 140g) which is the biggest selling product in the impulse channel and seeing strong growth at +30% (Nielsen) and Florette Mixed salad (125g), the 2nd biggest product in the impulse channel and growing well alongside Crispy +48% (Nielsen), with its crunchy mix of leaves adding interest and texture to any healthy meal.
With more opportunities to include fresh salads in lunchbox meal deals, Florette is reminding convenience retailers of consumers’ primary focus on the ‘top up shop’, highlighting that fresh salad is one of the areas where consumers look to ‘top up’ to complete the healthy meal purchase.
Innovative NPD continues to play its part in raising awareness and demand for Florette products, boosted by sustained above the line investment. This includes a summer-long, high profile sponsorship by Florette this year of the Food Network, the UK’s No.1 dedicated food TV channel together with a partnership with both goodfood and olive, the UK’s leading food magazines.
Media support is complemented by a major on-pack promotion, giving consumers the chance to win ‘Tasty Escape’ holidays to one of five destinations and £100 a day can be won for the duration of the promotion. Stuart Graham, Head of Convenience and Impulse, KP Snacks, comments: “As the summer holidays draw to a close, retailers should be ready to boost sales by capitalising on back to school opportunities. Bagged snacks are a staple in children’s lunchboxes, making the “back to routine” occasion a critical opportunity for retailers to drive CSN sales.
“Consumer health continues to be a key focus, with families actively looking for better-for-you alternatives for packed lunches and snacking occasions. KP Snacks addresses this need through our extensive range of flavourful and compliant snack products, featuring more than 100 non-HFSS lines. We understand that snacking is part of everyday life, and we’re dedicated to creating products that combine great taste with nutritional responsibility.”
Within the non-HFSS portfolio is Hula Hoops Puft, worth £11m (NielsenIQ) and offering a light, lower-calorie snacking solution. With just 72 calories per portion, Hula Hoops Puft delivers an ideal lighter choice for lunchbox inclusion, available in appealing flavours: Salt & Vinegar, Salted and Grilled Beef.
Valued at £35.9m RSV and showing +3.8% value growth (NielsenIQ), the POM-BEAR brand perfectly serves family-oriented shoppers. POM-BEAR provides fewer than 100 calories per pack, with 5.7m households enjoying the brand annually. Established brands like POM-BEAR give parents confidence that they’re offering their children a wholesome and delicious product from a reliable source.
Frances Booth, Head of Marketing at Lotus Bakeries, comments: “From lunchbox fillers to after school snacks and sandwich spreads, the back to school season sees a growth in products that fuel the return to busy family lives. As a result, convenience for customers is key. Biscoff® has everything needed for delicious lunchboxes that keep hungry tummies satisfied. Whether it’s crunchy or smooth, our flavoursome spread is ideal for sandwiches or crackers, whilst our irresistible 16x2pk Snackpack contains twin-wrapped biscuits that are great for on the go or in lunchboxes.”
Parents are increasingly conscious of what their children are eating. Additives are a major concern and long ingredient lists deter parents buying lunchbox snacks. Biscoff® is made from natural ingredients and is free from artificial colours, flavours and preservatives. Its 16x2pk Snackpack features two biscuits to manage portion control, allowing children to enjoy a small treat which satisfies their sweet cravings without being too indulgent. Alternatively, our Biscoff® spreads are the perfect treat for dipping fruit, especially apple and melon.”
Biscoff® & Go is a must-have snack to have on hand for whenever hunger strikes. Combining classic breadsticks and our iconic smooth Biscoff® spread, this is perfectly sized for little hands. Ready to eat, Biscoff® & Go additionally saves busy parents time as they are pre-prepared, so can be simply popped in school bags or lunchboxes.
Customers are always attracted to brands they know and trust. Loved in over 7.5 million UK homes, Biscoff® is always a popular addition to children’s lunchboxes (Kantar). With many schools now going ‘nut-free’ and veganism on the rise, Biscoff® has further grown as a handy brand for the school environment.
“With convenience and variety a priority for the chaos of the back to school season, wholesalers should stock versatile products. This can be further aided by selling products with a long shelf life. Individually wrapped to preserve freshness, our 16x2pk Snackpack biscuits can be used to create a variety of snacks. As protein and dairy heavily feature in lunchboxes, why not pair Biscoff® with cheese? Alternatively, mix with nuts and yoghurt coated fruit to create a protein-packed trail mix,” adds Booth.
“Wholesalers should look to offer deals on back to school essentials. This may include buying three snack products for the price of two or discounting large volume orders of sandwich fillings. As the back to school season is always busy for wholesalers, it can provide a valuable opportunity to drive customer loyalty. From rewards, exclusive offers and incentives, successful loyalty schemes can attract customers and keep them hooked for the rest of the academic year.”
Russell Goldman, Managing Director, Breakthrough Brands at Carlsberg-Britvic, comments: “As kids head back to school, fizzy drinks are losing their appeal and place in kids’ lunchboxes. With concerns around added sugar, artificial colouring, phosphoric acid, artificial sweeteners and caffeine (Global Newswire), parents are reaching for soft drinks that contain natural ingredients and low/no added sugar – especially for school lunchboxes.”
Children aged 4 to 11 are growing fast both physically and mentally. With rising rates of iron deficiency in young children and widespread vitamin D deficiency across the UK (NDNS), there’s a clear need for fortified foods and drinks that support healthy development.
That’s exactly why Carlsberg-Britvic created Plenish Kids Shots, a clean, cold-pressed juice shot with a blend of vitamins and minerals, designed specifically for 4–11-year-olds. Each shot is carefully crafted to help fill common nutritional gaps, with iron and vitamin D to support growth, vitamin C to aid iron absorption, and zinc to support the function of a healthy immune system.
They’re fully compliant with England’s School Food Standards and stay fresh for up to 8 hours out of the fridge, making them perfect for breakfast, lunchboxes, or a kid-friendly nutrition boost throughout the day. “Today’s parents are navigating a complex food landscape: balancing nutrition, convenience, and rising concern around ultra-processed options,” adds Goldman. “With 71% of people trying to eat healthily most of the time (Food Manufacture), there’s a real opportunity for retailers to step up with lunchbox options that are as nourishing as they are easy.”
Healthy habits are trending. Nearly half of UK shoppers are actively prioritising healthier choices, and 42% of UK food and drink buyers are planning to buy more health-focused products (Mintel). That includes school snacks and after-school pick-me-ups, especially ones with real nutritional benefits.
When it comes to drinks, 45% of shoppers say health benefits are their top priority, followed closely by natural ingredients (Mintel) with both rated more important than price. For parents, that means what’s in the bottle matters more than what’s on the price tag.
Plenish Kids Shots delivers 100% of a child’s daily vitamin D for bone health, 100% of their vitamin C for immune support, plus iron for cognitive development and zinc for added immunity. They also stay fresh for up to 8 hours outside the fridge, making them the ideal lunchbox addition.
Healthy teen favourite drink Radnor Fizz has partnered with Go Ape for a second year to run its successful ‘Fuel the Fun’ promotion.
The on-pack partnership offers the chance for households to win tree top adventure vouchers with Go Ape.
Running until October 31, there are plenty of chances to win the weekly prize of a Go Ape voucher throughout 2025.
Go Ape is one of the largest outdoor adventure companies in the UK with 37 sites offering a range of activities from high ropes to segways.
Radnor Fizz, the UK’s leading School Compliant drinks brand, has been a favourite of children for over 15 years. Containing real fruit juice, all natural flavourings and no added sugar, it comes in a 100% recyclable bottle which is made from 30% recycled material.
There are six fruity flavours to choose from, including Apple, Forest Fruits, Tropical, Orange and Mango, Sour Cherry and Strawberry, and a bottle counts as one of your 5-a-day.
Each drink is made using the exceptionally pure spring water sourced from Radnor’s own boreholes in the rural Welsh hills on their zero to landfill site. Over 40 million Radnor school drinks are sold every year.
Fuel the Fun is being supported through a social-first campaign including TikTok, sampling and tasting events at Go Ape locations with Radnor brand ambassadors, and a series of social competitions and giveaways to drive engagement and awareness.
Chris Butler, Marketing Manager for Radnor Hills, said: “We were so pleased with how well our on-pack Fuel the Fun promotion went last year, that we are delighted to be continuing it in 2025. Some partnerships are so good they deserve a sequel.
“We love running promotions for our customers, to add value, and to give Radnor Fizz lovers the opportunity to keep naturally hydrated whilst also enjoying fun activities out in the fresh air.
“Go Ape is a brilliant day out for families, and we had such a good response from everyone who took part and won a prize last year. It’s simple to enter and all you have to do is buy a bottle of Radnor Fizz, scan the QR code on the bottle and enter the draw.”
Ewa Moxham, UK Head of Marketing at Yoplait, comments: “As the back-to-school season approaches, parents are once again faced with the challenge of ensuring their children eat healthily, both at home and on the go. With busy schedules and increasing pressure on household budgets, and with nearly a quarter of the children in the country being either obese or overweight by age five (UCL), convenient yet nutritious options have never been more important.”
Yoplait’s recent survey highlighted a knowledge gap in parents when it comes to children’s nutrition. With one in four unsure about the daily requirements for calcium and vitamin D, and one in five unfamiliar with the concept of ‘dietary fortification’, there is a rising concern of calcium and Vitamin D intake in children dropping significantly. Almost 20% of four to ten-year olds are now vitamin D deficient which ultimately puts their long-term bone health at risk and over a million children are in danger of poor development and growth as they lack these key nutrients which can be found in dairy products and particularly in fortified yoghurts.
“This creates a major opportunity for wholesalers and retailers to become trusted partners for parents, offering convenient, fortified products that meet both health needs and lifestyle demands,” adds Moxham. “We’re seeing the convenience channel as a popular destination for consumers looking for top-up shops as well as for the on-the-go occasion and so the wholesale channel is a popular destination for retailers. The Yoghurt and dairy drinks category is worth £3.9bn and growing at 6.7%, whilst in convenience the category is worth over £681m and showing even faster growth at 10% (NielsenIQ).
Since the pandemic, there has been an unfortunate trend towards children swapping nutrient rich foods – such as kids’ yoghurts – for more indulgent and nutrient-poor snacks like biscuits, chocolate and crisps.
Yoplait’s recent survey revealed that more than half (58%) of parents worry their kids aren’t getting the essential nutrients they need, especially when it comes to calcium and vitamin D, which are crucial for healthy bone development. And almost 70% of parents are worried about what their children are eating and want their children to consume healthy food, translating to more than half of the primary school children taking packed lunches to school (sustainweb). This highlights the growing need for healthy snacking formats during the back-to-school season.
Louise Wagstaffe, Senior Culinary Advisor at Premier Foods, comments: “September brings new pupils and with them new dietary needs. It’s the perfect opportunity for caterers to revisit the menu to see what’s working and what’s not. Therefore, wholesalers should encourage their customers to take stock – literally.
“Children love trying new things and have a more sophisticated palate than people think, especially after coming back from their holidays. So encouraging customers to add spices, herbs or oils to their regulars for a quick switch-up will create more interest with pupils. Not to mention, a base sauce, stock or gravy can completely change a dish just by mixing up the flavours. More often than not, it’s the small tweaks that make the biggest difference, especially for busy school kitchens.
“There’s also a growing appetite for global flavours – think Asian-inspired rice bowls, bao buns and noodle dishes, Middle Eastern sandwiches and wraps, and African tagines. This trend offers a great opportunity for wholesalers to highlight the importance of using versatile, plant-based ingredients such as lentils and pulses. Not only do they work incredibly well with diverse flavours, but they allow caterers to lean into the plant-forward movement by reducing the protein from meat.”
Premier Foods’ new range of Homepride and Sharwood’s cooking sauces are already proving popular. Homepride Everything Tomato Sauce is a base that chefs can use for just about anything. Whether it’s pasta, pizza or something more creative, it helps caterers work smarter and quicker. It’s packed with goodness too, including fibre and vitamins C and D, which is a big plus for school menus.
A new range of McDougalls No Added Sugar Jelly meets the needs of modern and inclusive school menus. Not only is it HFSS and School Food Standards compliant, but it’s also suitable for vegans and is free from all major allergens including gluten. With almost two thirds (66%) of children calling for more jelly on school menus, the new range offers a simple, cost-effective way to add fun and flavour to school desserts, without compromising on nutrition.
“School caterers need products that save time, tick the nutrition box, and keep the children happy. Of course, we have our tried-and-tested favourites like Angel Delight and Bisto Gravy, which remain huge favourites with children. They’re familiar, reliable, easy-to-use and incredibly versatile,” adds Wagstaffe.
“But I’ve also been really pleased to see how schools benefit from our wider range of foodservice products. For example, one school I visited recently made Yorkshire puddings with our McDougalls Plain Flour and turned them into a wrap with Cajun chicken. It went down a storm; not only was it delicious but it was something the older pupils could eat on-the-go. And in some schools, children are using our Hovis Best of Both Bread & Roll Mix to make their own rolls, naans or flatbread. It’s fun, it teaches them the science of baking, and the mixture of fibre and 50/50 bran is very good for them.
“Wholesalers need to be more than just a supplier – be a sounding board and a source of inspiration. Share ideas, help chefs make the most of their core products while suggesting simple ways on how to stretch versatile ingredients across multiple dishes.
“Schools are under pressure. They’re looking for easy wins from products that help them reduce waste, save time, and support healthier eating. If you can help them with that – whether it’s through product advice, tasters or meal planning support – they’ll keep coming back.”
Jo Agnew, Lotus Natural Foods, Marketing Director, comments: “Fruit snacking has long been a lunchbox hero and remains one of the most flexible and inclusive formats around, bringing healthy options that are suitable for all ages. That’s backed by the numbers, with adult and kids’ fruit snacking now worth a combined £268m in retail sales and growing +13% year on year (Circana).
“At BEAR, we see the lunchbox as a thriving category, with the need for natural, grab-and-go snacks stronger than ever before. For kids, lunchboxes with great tasting and healthy options are still a daily essential.” “As the cost of living continues to rise, parents are making more mindful choices, especially when it comes to everyday essentials like lunchboxes. With Back to School just around the corner, we expect parents to shift towards snacks that are not only nutritious and enjoyable for kids, but also offer convenience, value for money, and quick solutions to help busy parents,” adds Agnew.
Fruit snacking is a popular lunchbox essential for kids of all ages. With growing demand for natural, good for you snacks, more and more families are turning to trusted brands like BEAR that deliver both health benefits and great value. Its 100% real fruit snacks count as 1 of your 5-a-day, contain no added sugar, and are naturally high in fibre – which is why it is the number one brand in Kids’ Fruit Snacking (IRI).
Another trend is a move towards convenience-led formats that suit family routines and offer more value for money. That’s why BEAR Strawberry Yoyo Grab Bags launched in February 2025 – a 12-pack of individually wrapped fruit rolls designed for lunchboxes, parties, and on-the-go snacking. These portioned, easy-to-pack snacks help parents stock up for a week’s worth of school lunches in one convenient purchase. Early signs show the format is over-performing versus expectations – proving the demand for healthy, quick, and easy solutions is only growing.
Health is also one of the most significant trends in lunchboxes at the moment – from UPFs and sugar scrutiny to new HFSS legislation – and brands in this space have had to evolve quickly. Consumers are demanding transparency, nutrition, and simplicity from the snacks they buy. For some, this has meant reformulation and rebranding.
BEAR’s approach has always been grounded in real fruit, with no added sugar, no artificial ingredients, and absolutely no compromise on taste. That’s why it has been HFSS-compliant from day one, and why its range isn’t only the number one in adult and kids’ fruit snacking – with a 14% market share – but is also growing year after year (Circana).
“For kids, lunchboxes are one of the best chances to sneak in a bit more fruit – and let’s face it, that’s never been more needed,” says Agnew. “Only 18% of UK children are hitting their 5-a-day (Truth Agency), so finding ways to make fruit exciting, tasty and easy to eat is key. That’s exactly where BEAR comes in. We create snacks that kids actually want to eat – all packed with natural goodness. With a collectable card, suddenly that portion of fruit becomes the most fun thing in the lunchbox. Bestsellers like our BEAR Strawberry Yoyos and BEAR Strawberry & Apple Fruit Splits (Circana) prove that doing good and tasting great can go hand in paw.”
Damian Braine, Commercial Director, Arley Foods, comments: “For schools and caterers, Back to School means finding solutions that are nutritious, budget-friendly, and easy to prepare. Meat-free days are increasingly common, particularly in primary and secondary schools that are part of local authority or academy trust frameworks.” They are often introduced to support healthier eating habits, encourage children to try plant-based or vegetarian meals and help schools meet sustainability and climate goals (e.g., reducing carbon footprint).
Some local councils have officially adopted “Meat-Free Monday” or similar initiatives as part of their catering contracts, and many caterers offer at least one vegetarian or vegan option daily, with fully meat-free days scheduled weekly or fortnightly.
The School Food Standards in England require a varied menu with a good proportion of plant-based proteins and vegetables, which supports this shift. Arley Foods focuses on supplying products that help school caterers serve reliable, nutritious meals while staying within budget. For the education sector, key focus areas include protein rich mains, and on-trend breakfast lines. Arley’s supports these with award-winning products like Plant Based Chicken Breast, Plant Based English Sausage, Plant Based Beef Meatballs, and Plant Based Chicken Burgers; all delivered frozen for ease and portion control.
“We’ve seen growing demand for better-for-you options that don’t compromise on taste,” adds Braine. “Parents want reassurance that their children are eating balanced, filling meals, even when they’re not at home. The Arley’s range is plant-based, gluten-free, non-GMO, high in protein and fibre, and low in saturated fat; all attributes that align with healthier school lunch standards.”
Rachel Ramsden, Olbas Brand Manager, comments: “As children head back to school, there’s a heightened awareness around catching and spreading bugs, so an essential back-to-school category is cold and flu remedies and decongestants that can be purchased over the counter. Trusted products like Olbas for Children offer families a natural, effective way to manage common back-to-school ailments like congestion, which are particularly relevant as colds spread easily among school-aged children. Portable formats such as the Olbas Breathe Easy Patches also offers quick relief and convenience, whether at school or during the night.”
Best-selling products from the Olbas range include Olbas Oil, available for £6.05 (RRP) for a 12ml bottle and £8.85 (RRP) for a 30ml bottle. There is also demand for the spray format of the OTC products; the Olbas Nasal Spray is performing strongly and is sold for £6.99 (RRP) per 20ml bottle.
There have been many developments at Olbas, including the Olbas Nasal Spray, which has been enhanced with aloe vera for instant relief. Olbas offers a comprehensive range of products including Olbas Oil, Olbas for Children, Olbas Inhaler, Olbas Breathe Easy Patches and Olbas Menthol Pastilles. More launches will be available very soon, promising to offer even more effective solutions to provide relief, featuring Olbas’ trusted natural formula.
Year on year, Olbas remains the nation’s favourite decongestant oil (IRI). Providing natural remedies and convenient, ‘on-the-go’ solutions, Olbas is proud that its range continues to be trusted among consumers.
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