Halloween is a fantastic event for retailers and wholesalers to get involved and have fun with, as adults up and down the country will be looking to celebrate by attending parties and hosting gatherings.
In fact, during 2024, impulse sales reached £33m and grocery sales reach £96m in the lead up to Halloween (Nielsen).
This cements Halloween as the biggest trading week during the autumn season in value sales – after the sunny weather has gone, and before the build up to Christmas festivities – demonstrating the importance of the event.
In 2024, Halloween week delivered £129m in the total market (Nielsen), and this year it is set to follow suit.
Alexander Wilson, Category & Commercial Strategy Director at HEINEKEN UK, comments: “When it comes to the brands people are purchasing, Foster’s 18 pack remains HEINEKEN UK’s best performing SKU during the Halloween season, followed by Foster’s 10 pack (Nielsen). However, a standout brand within the HEINEKEN UK portfolio during the lead up to Halloween is Strongbow Dark Fruit, which performs way above usual sales in this time, making it a must-stock for retailers, and a high priority SKU for wholesalers to carry (Nielsen).
“With Strongbow Dark Fruit and Foster’s being core brands that perform well all-year-round (NielsenIQ), retailers and wholesalers don’t necessarily have to worry about having dead stock after the Halloween season has passed, but instead focus on how they display beer and cider in store and having full availability of these bestsellers. It is also worth thinking about how to facilitate trade up – for example, giving other core brands like Old Mout, Birra Moretti and Cruzcampo®, which caters to those watching their spend but still wanting something special, top shelf space.”
Kate Abbotson – Senior External Communications Manager at Coca-Cola Europacific Partners, comments: “Soft drinks and the spookiest night of the year go hand in hand, and Fanta has taken ownership of Halloween for many years now.
“Last year, we introduced a new Beetlejuice-themed Fanta Zero Afterlife variant, along with limited-edition packs across the range, featuring characters from the Beetlejuice movie.”
Alongside this, CCEP unveiled the “Summon What You Wanta” campaign – helping retailers create fun and theatrical in-store experiences, alongside out-of-home, digital, cinema and social media advertising. As such, Fanta took 23.8% of flavoured carbonates value sales (Nielsen) over the Halloween period.
Fanta is the leading flavoured carbonate brand in GB retail (Nielsen), accounting for nearly one in every five flavoured carbonates sold in GB (Nielsen). Building on its leading role in the carbonates segment, CCEP launched a trio of zero-sugar flavour variants earlier this year. Fanta Zero Apple and Fanta Zero Raspberry rolled into stores from late February, joined by limited-edition Fanta Tutti Frutti Zero Sugar from mid-March. This Halloween will see the launch of a brand-new limited-edition horror villain variant called Fanta Chucky’s Punch Zero Sugar, limited edition packs across the rest of the range, and a disruptive marketing campaign.
Steve Waters, Seasonal Senior Brand Manager, Mars Wrigley, comments: “The Halloween season’s trajectory shows no signs of slowing, with consistent growth in participation, spend per household, and category penetration. Halloween is seeing a continued increase in popularity, with the growth of the season set to continue year-on-year. Latest data reveals that household penetration increased by 3.3% in 2024 to 65%.”
As 66% of households in the UK claim to celebrate Halloween, there is an opportunity to capture the attention of a highly engaged audience (Nielsen). This growing consumer interest, combined with Halloween falling on a Friday in 2025, makes the season a critical revenue driver for retailers – there is opportunity to drive incremental sales through product selection, impactful merchandising, and early season activation.
Halloween’s evolution into a mainstream celebration creates opportunities for retailers who approach it strategically. By understanding the distinct roles different formats play and ensuring comprehensive ranging across all consumer needs, retailers can maximise this growing season’s potential.
“It is crucial for retailers to consider wider consumer behaviour when it comes to the Halloween season, so they can capitalise on a variety of shopper missions,” adds Waters. “For example, 18% of households keep treats specifically for trick-or-treaters, so providing bitesize confectionery for shoppers is a must.
“Considering other at-home celebrations, such as the 23% of households that bake at Halloween, will help retailers to ensure their range is stocked with a variety of products that appeal to various shopper missions, in turn driving sales.”
Sharing bags represent the largest Halloween segment, offering scale and relevance throughout the season. Large and extra-large sharing formats drive both penetration and basket spend, making them essential for pre-season engagement.
With 8 million shoppers purchasing tins & tubs at Halloween (up 1 million versus previous year), and 37% of tins & tubs shoppers making purchases during the season, this format plays a unique dual role (Kantar). Nearly half of Halloween tins & tubs purchasers will buy again at Christmas, creating valuable cross-seasonal loyalty.
Fun-size maintains a unique role within Halloween strategy, with the last two weeks of the season showing strong uplift. Importantly, only 20% of shoppers cross-shop between chocolate and fruity fun size (Kantar), demonstrating the clear need to provide a range of SKUs to cater to varying shopper preferences.
With Halloween being a key season for sugar confectionery in the UK, limited edition launches offer a huge sales opportunity for retailers, who should be thinking about stocking up on special packs and how to generate in-store excitement.
Introducing seasonal and themed limited-edition items in the aisle can help generate excitement and drive impulse purchases. Furthermore, by innovating product offerings, manufacturers can work with retailers to help tap into consumers’ desire for affordable indulgence at Halloween.
“To cater to cost-conscious consumers, confectionery retailers can curate creative and affordable product assortments. Retailers should offer a variety of pack sizes and mix-and-match options, allowing customers to purchase a variety of treats at lower price points or larger packs offering better value,” says Waters.
“Convenience is key for consumers, as they want to be able to enter a store and easily find what they are looking for. The trend has a particular resonance for us and our retail partners, with our continuous approach to delivering the best results for consumers.”
Mondel?z International has announced its Halloween seasonal offering for 2025, with a stellar line-up of sweet treats perfectly suited for the spooky season. With more than half of the UK population celebrating Halloween (Nielsen), it’s a key time for retailers to maximise their chocolate and confectionery sales. In 2024 Cadbury Treatsize Sharing Selection became the number one selling SKU (NIQ) during Halloween and this year Mondel?z International is building on that momentum with new product inclusions.
The Cadbury Treatsize Sharing Selection pack contains consumers’ favourite Cadbury products, including Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl and Cadbury Freddo, offering the perfect variety for all trick or treaters. There’s also the return of the popular Cadbury Dairy Milk Freddo & Friends sharing pack, as well as a Cadbury Fudge treatsize pack.
Sour Patch Kids has launched a new treatsize sharing pack, featuring Watermelon and Strawberry flavours. Sour Patch Kids is the fastest value growing candy brand (NielsenIQ) in the UK, and the new sharing pack taps into the popularity of treatsize products.
Maynards Bassetts is one of the most well-established candy brands in the market and looks to capture shopper attention with a playful Halloween-themed makeover. Maynards Bassetts Liquorice Allsorts and Wine Gums are getting a new look for the spooky season, with Wine Gums renamed Spooky Gums and Liquorice Allsorts becoming Black & White Liquorice Mix.
OREO, the world’s favourite biscuit brand (Euromonitor), is also tapping into the fun of Halloween with the returning OREO Spooky, which saw incredible success in 2024 with its Halloween inspired cookie embossing and orange coloured cream, retaining the same beloved taste of OREO biscuits.
Nicole Partridge, Senior Brand Manager, Halloween at Mondel?z International, said: “Halloween is an increasingly important sales opportunity for retailers. As Halloween grows in popularity, retailers have the great opportunity to stock up on treatsize best-sellers such as our Cadbury Treatsize (NIQ) Sharing Selection. Our seasonal products offer something for every Halloween occasion – whether that’s handing out Treatsize Cadbury Freddos to trick or treaters, hosting a party with Sour Patch Kids Strawberry & Watermelon or simply enjoying OREO Spooky at home. Our seasonal products offer consumers playful, spooky shapes and products to align with the fun spirit of Halloween.”
Clare Newton, trade & shopper marketing manager at Swizzels, comments: “Halloween continues to be one of the most important occasions in the confectionery calendar, and last year was no exception. Despite economic pressures, the sector performed strongly, with many wholesalers and retailers seeing uplifts in seasonal confectionery sales as shoppers leaned into affordable treats and at-home celebrations. Swizzels saw a positive performance across its Halloween range, with core products like Mummy Mix, Monster Treats and our popular Variety Bags (Luscious Lollies, Scrumptious Sweets and Curious Chews) driving growth thanks to their great value, individually wrapped sweets, and portion-controlled formats.”
Bonfire Night, though more regionalised, also benefitted from the Halloween momentum, with consumers looking to extend seasonal celebrations. For wholesalers, this reinforces the need to plan ahead and stock up on bestsellers to meet demand throughout the extended autumn season.
“A key driver behind Halloween’s ongoing growth is its evolution into a family-focused event that extends beyond a single night,” adds Newton. “Parents are increasingly embracing trick-or-treating, home parties and school-based events as a way to create memorable, low-cost celebrations. This trend is boosting demand for value-led, individually wrapped sweets that are perfect for sharing, gifting, and party bags, areas where Swizzels excels.”
Social media and influencer culture are also fuelling excitement, with themed recipes, decorations, and costume ideas inspiring consumers to get involved. For Bonfire Night, the desire for simple, nostalgic gatherings, complete with comforting treats, continues to resonate, especially post-pandemic. Confectionery plays a central role in both occasions, making it a must-stock category for wholesalers and retailers alike.
“We always recommend that wholesalers begin building their Halloween presence from August,” says Newton. “By this point, retailers are starting to plan and prep their seasonal displays, and early visibility helps position wholesalers as a reliable source for timely and relevant stock. It’s also a good time to engage retailers with new launches and highlight value propositions ahead of peak trading.”
Early activation allows retailers to capitalise on growing consumer demand in the lead-up to Halloween, which often spikes weeks before the 31st. Having seasonal displays well signposted in depot also helps encourage bulk purchases and prompts repeat visits.
“Consumers are becoming increasingly value-conscious, but they’re not willing to compromise on fun or tradition, especially when it comes to Halloween,” continues Newton. “Portion-controlled, multipack treats continue to be a major trend, driven by parents looking for shareable options that offer both excitement and affordability. Our Halloween-themed sweets and Variety Bags are perfect for the occasion.”
Swizzels’ Halloween range is built around well-loved favourites that consistently deliver in seasonal sales. Its Monster Treats and Mummy Mix packs remain top performers thanks to their mix of Swizzels brands like Love Hearts, Drumstick Lollies and Chews, Fruity Pops, Fizzers, Parma Violets and Refreshers. They’re perfect for trick-or-treaters and continue to be a staple for families and party hosts.
“Seasonal success starts with clear in-depot visibility, stock availability, and impactful POS. Wholesalers should ensure Halloween-themed confectionery is grouped together in a high-footfall area, with a good mix of formats: bulk, multipack, and novelty. Making it easy for retailers to shop the occasion is essential, particularly for time-poor convenience store owners,” advises Newton.
“It’s also crucial to communicate value. Highlighting RRP, pack count, and margin opportunity can help reassure independent retailers and drive larger purchases. This year, with continued cost-of-living concerns, price-pointed messaging and multipack value will be more important than ever. Offering a strong core range with trusted brands like Swizzels ensures reliability and repeat custom.
“Maximising Halloween sales comes down to timing, range, and visibility. Stocking up early and providing a clear seasonal section in depot allows retailers to shop with confidence. Ensuring strong stock levels of proven bestsellers also minimises missed opportunities as demand peaks.
“We also recommend engaging customers with display advice, seasonal planograms, and highlighting category best practices via digital channels and in depot. Wholesalers who provide simple tools to help retailers bring Halloween to life in-store will not only boost their own sales but will foster loyalty for future occasions too.”
Kathryn Hague, Head of Marketing at World of Sweets, comments: “Here at World of Sweets, we have over 40 Halloween products to choose from for 2025 including a huge range of new treats.
“Top sellers back this year include the Candy Realms Petrifying Pumpkin Cup, Crazy Candy Factory Bone Breakers, PEZ Impulse Halloween, Candy Realms Pumpkin Light Up Pop and Candy Realms Skull Candy Pop. Other popular Halloween confectionery treats include Kingsway Gummy Pythons, Candy Realms Halloween Mallow Stacker, Kingsway Gummy Pumpkins, Kingsway Jelly Filled Skulls and Kingsway Monsters.
“Our range of Candy Realms treats always go down well with customers, and this year we are expanding the tasty range with Twisted Mallows – strawberry flavoured marshmallows with tongue painting candy goo.” Top sellers from last year’s Candy Realms seasonal range include the Halloween Mallow stacker, Skull Pops, Pumpkin Light Pops and Spooky Tubes.
Following the success of gummy lollipop sales, World of Sweets has also launched Candy Realms Spooky Gummy Pops, fruit flavour gummy lollipops in classic Halloween characters like a ghost, frankenstein, witches hat and a pumpkin. These Halloween-themed treats offer great value at only 50p each.
Also from Candy Realms are the Skull Mallow Pops, with a bright and colourful design which is sure to stand out on shelves.
“During seasonal sales periods, it is important to offer a range of products at a range of price points. Some shoppers will be on the hunt for gifting items which they are willing to spend a little more on, while others will be seeking budget-friendly treats,” adds Hague.
“Novelty confectionery treats from Crazy Candy Factory are always a top-seller among younger customers and those looking for seasonal themed gifts.”
New for this year is the Crazy Candy Factory Monster Eyeball Ring Pop, an addition to the £1 novelty offering and available in strawberry, apple and blue razz.
Candy Cups are a great way for retailers to offer top-selling pick and mix lines in a resealable, portion-controlled cup, and they work great during seasonal periods.
This year, the popular Bonds Spooky Mix has been updated, with Pumpkin Marshmallows, Strawberry and Cream Flavoured Skulls. Also new for this year is the Candy Realms Halloween Horrors Candy Cup, filled with a great mix of Halloween treats.
Stuart Graham, Head of Convenience and Impulse, KP Snacks, comments: “As Autumn approaches, Halloween and Bonfire Night present a key opportunity for retailers to drive sales and foot traffic. In the lead-up to both events, consumers seek out their favourite snacks for movie nights at home and get-togethers with family and friends, making Crisps, Snacks and Nuts (CSN) a critical category to capitalise on.”
To capitalise on Bonfire Night and Halloween and the strength of the Sharing segment, retailers should stock a range of Sharing CSN products. Worth £2bn and growing at +2.7% MAT, Sharing is the largest segment in CSN (NielsenIQ).
Worth £103m RSV and growing +3.8% (NielsenIQ), the KP Nuts portfolio offers delicious flavours in a range of formats. Nuts are naturally packed with protein and fibre, delivering on both taste and health credentials, and have therefore been excluded from HFSS legislation. Nuts are a higher value purchase compared to other CSN products, where consumers are willing to spend more, helping to drive basket spend for retailers.
As the UK’s number one ridged crisp brand, McCoy’s is perfect for any autumn gathering. For shoppers looking to fire up the season’s special occasions, the brand’s latest offering, McCoy’s Hot & Spicy, delivers the perfect blend of heat and seasoning, making it ideal for adding excitement to Halloween gatherings and Bonfire Night celebrations.
The importance of the popcorn category shouldn’t be underestimated within the sharing occasion. Perfect for cosy family nights spent watching films or casual family get-togethers, Butterkist remains the nation’s favourite popcorn brand, with a 33.4% (NielsenIQ) market share.
“When stocking up for these Big Night In occasions, healthier sharing options should not be ignored. popchips continues to lead as the number one ‘Better for You’ bagged snack brand in sharing formats. With under 100 calories per serving and a third less fat than the market leader, popchips offers a more permissible snacking option without sacrificing bold flavour – ideal for health-conscious consumers seeking tasty alternatives during seasonal celebrations,” adds Graham.
“Tyrrells brings quality to Halloween and Bonfire Night occasions with its range of hand-cooked crisps. Crafted using traditional methods and premium ingredients, Tyrrells offers an elevated sharing experience that transforms ordinary gatherings into memorable moments, perfect for hosting during the autumn season.”
Tash Jones, Commercial Director at Fairfields Farm, comments: “The Halloween and Bonfire Night season saw a strong performance last year, with consumers fully leaning into the festivities. Seasonal treats and flavours were big drivers, especially across snacks, confectionery, and cosy, warming drinks.
“Both Halloween and Bonfire Night are classic opportunities for social gatherings, whether it’s trick-or-treating with the kids or wrapping up for a night around the bonfire. These get-togethers naturally lead to increased demand for shareable snacks and drinks, like our popular 150g sharing crisp packs at Fairfields Farm. This year, we’ve also seen a real uptick in interest around bold, adventurous flavours. It’s the perfect moment for shoppers to try something new, especially when it comes with a fun, seasonal twist.
“We’d recommend having a solid plan in place by early September. That gives retailers enough time to stock up and start building displays ahead of the seasonal buzz, and it helps avoid the last-minute scramble that no one enjoys.”
Bold and international flavours are having a real moment. Shoppers are after new taste experiences, especially ones they can’t easily find elsewhere. On top of that, more consumers are paying attention to what’s in their food. Health-conscious choices are on the rise, so it’s worth offering a mix of both indulgent and lighter options to cover all bases.
Fairfields Farm’s classic flavours like Lightly Sea Salted and Cheese & Onion continue to be strong year-round favourites. That said, there are seasonal shifts. For example, Roast Rib of Beef flavour crisps fly off the shelves during the colder months, offering that heartier, comforting flavour, while Sweet Chilli tends to be a summer hit. When it comes to formats, 150g sharing bags are always top performers.
This summer, Fairfields Farm launched Chorizo & Red Wine flavour crisps, which have already been a hit with consumers, offering a rich, smoky and indulgent taste. Looking ahead, the brand is introducing a new Christmas special: Honey Roasted Chestnut & Sage flavour. It’s a festive, vegan-friendly and free from major allergens flavour inspired by the rising popularity of nut-based blends with a hint of sweetness.
Louise Reynard, Customer Development Director, UK at St Pierre Groupe, comments: “It’s easy to assume that Halloween and Bonfire Night is a relatively short-lived sales opportunity that only impacts a small range of sectors, but over the past few years, the ‘Big Night In’ habit has been growing, and peaks around these occasions and other seasonal events taking place in the autumn. This creates a sales opportunity across the wholesale and retail landscape – and in categories not immediately associated with the season, such as bakery.”
Halloween and bonfire season are the biggest ‘big nights in’ of the year, and consumers are looking for ways to make the most of these at-home events, with a particular focus on handheld eating. Typically, rolls, the category where Baker Street are prominent, grows each year in the two weeks to Bonfire Night compared with the previous fortnight, adding value to the sector, and sales of our Burger Buns, Hot Dog Rolls and Seeded Burger Buns show a similar sales spike over the same period each year.
Bakery is one of the most important categories when it comes to entertaining at home around Halloween and Bonfire Night. The past few years have taught consumers how to make the most of at-home events and as the difficult economic situation continues, it’s all about ‘levelling up,’ taking hosting to new levels with products that deliver affordable indulgence. Wholesalers need to stock an exciting range of bakery options for Halloween and Bonfire Night from well-known bakery brands like Baker Street.
“We advise wholesalers to start building their Halloween and Bonfire Night displays at least six weeks before October 31st, to give their retailer customers a month to get their stores ready and catch early shoppers,” adds Reynard. “Wholesalers and the retailers they serve need to be wary of waste with short-life products, but Baker Street guarantees a minimum life of 35 days from delivery to depot, helping ensure on-shelf availability and reducing the risk of wastage.”
Halloween and Bonfire Night are benefiting from the increasing popularity of more substantial meals, such as burgers and hot dogs – fuelled, in part, by the rise in ‘Americana-style’ dishes on menus across the UK. Consumers are looking for quick and easy ways to create ‘fakeaway’ favourites. Wholesalers can help their retailers cater to the demand, by stocking Baker Street’s range of Burger Buns and Hot Dog Rolls, which are ideal for consumers looking to recreate classic burgers and hot dogs, served with a variety of toppings. Baker Street’s recipes have been specifically developed for this purpose – with burger buns ‘built for burgers,’ and hot dog rolls ‘ready to handle’ the load. They also cater for the whole family and multiple meal occasions – a very attractive proposition for those wanting to make their food go further.
The trend for ‘super-sizing’ meals is also one that Baker Street cater to, with Jumbo Hot Dog Rolls and Mega Burger Buns, which were launched in response to the growing consumer desire for ‘Big’ nights in, in every sense.
Baker Street’s bestselling products for Halloween and Bonfire Night are Baker Street Burger Buns and Hot Dog Rolls, which give consumers extended-life options that allow for variety. The Burger Buns and Hot Dog Rolls are performing well, as they meet consumer needs around creating impromptu meals which can be easily handled on these occasions, while helping to reduce food waste.
“Wholesalers should look at their sales data for last year’s Halloween and Bonfire Night period and check the latest offerings from suppliers and ensure they have a selection of exciting and relevant products. Most important, they need to make sure there is plenty of stock, including bakery, in particular burger buns and hot dog rolls from Baker Street,” advises Reynard.
“Entertaining around Halloween and Bonfire Night is often impromptu and last minute, and consumers’ shopping patterns can be unpredictable, but for wholesalers the key is to offer their retailer customers a broad range in each category, from value to premium. This will enable retailers to encourage their shoppers to trade up by offering a ‘good-better-best’ selection covering all price points.
“Wholesalers can make the most of the Halloween and Bonfire Night opportunity by building features and displays in depots themed around these occasions, and dual-siting bakery items like Baker Street’s Burger Buns and Hot Dog Rolls in Halloween and Bonfire Night displays and the main bakery section. Wholesalers should cross-merchandise bakery items like Baker Street’s Burger Buns and Hot Dog Rolls with related products like sauces and condiments and give more space in depots to these popular products.”
The cost-of-living crisis has given the Halloween/Bonfire Night occasion a major boost, with shoppers deciding to stay at home and have their own parties, to save on the costs of dining out after trick-or-treating outings and public firework events.
That doesn’t mean, however, that shoppers will settle for less by way of quality. Brands like St Pierre that offer an upgrade to their standard burger bun or hot dog have proved consistently popular. Shoppers have learnt how to treat themselves well at home, so even if they’re feeling the pinch when these events come around again this year, they won’t compromise on quality – if anything, it’s made shoppers more discerning. That’s why it’s key for retailers to offer good, better and best ranges – in bakery and elsewhere – to drive sales in a key period.
Consumers are spending more wisely in the current climate, but that doesn’t always mean they’re spending less. The St Pierre brand communicates quality and authenticity at every touchpoint – and the perceived value attached to doing so must not be under-estimated. Consumers know that consistent quality that elevates a meal to restaurant-quality is worth it, especially when the additional cost is a pound or less.
A further trend affecting purchases for celebrations is that shoppers are increasingly concerned about food waste. The Halloween and Bonfire Night season spans two weekends, and St Pierre’s range benefits from a longer shelf life, which safeguards shoppers from watching unused food going to waste in between times.
St Pierre’s best-selling products are St Pierre Brioche and Seeded Brioche Buns, offering consumers a simple way to elevate the everyday at-home – be it for breakfast, lunch or dinner, or parties. St Pierre is the UK’s number one brioche brand (Circana) and continues to go from strength to strength. The St Pierre Brioche Buns (6 pack), St Pierre Brioche Hot Dog Rolls and St Pierre Seeded Brioche Burger Buns (4 pack) are performing incredibly well, all pre-sliced for convenience and benefiting from an extended shelf life, to help consumers reduce in and out of home wastage.
Major seasonal events such as Halloween and Bonfire Night and cultural celebrations such as, Diwali, spark huge levels of demand for matches and lighters, with almost every home in the UK having a use for them as they look to celebrate these occasions in style.
“This surge in demand provides a major opportunity for retailers to really drive purchase of high margin matches and lighters, boosting sales with an increased focus on seasonal displays,” says Gavin Anderson, Sales and Marketing Director at Republic Technologies (UK) Ltd.
The opportunity is highlighted by estimates showing that almost half the UK population celebrate Halloween in some way and approximately 20m people attend private or public firework displays.
“In addition, more people than ever before are carving decorative pumpkins at Halloween, lighting candles inside them and of course using matches and lighters to ignite fireworks. Even retailers with limited shelf space should consider making room for matches and lighters at this key time of the year.
“We advise retailers to dual site matches and lighters with candles and other related products, to benefit from increased demand across categories and to boost basket spend,” adds Anderson.
Republic Technologies supplies the UK’s biggest range of matches and lighters, including household favourites such as Cook’s Matches, Bryant & May Extra Long, Swan Vestas, Ship, Zig-Zag and lumière lighters. Meanwhile, as many people prepare home-made dishes for Halloween, Bonfire Night and other cultural celebrations, Cook’s Matches has announced a partnership with Daniel Clifford, the two Michelin-starred chef of Midsummer House, Cambridge, including recipes on pack backed by huge digital and social support.
To coincide with the partnership, Cook’s has had a full pack refresh to include 12 recipes created by Daniel specifically for the brand and its shoppers.
In a similar move, Republic Technologies’ brand Bryant & May has partnered with chef Chris Mackett, alongside a pack refresh that rolls out in September. The Extra Long Matches are perfect for consumers lighting outdoor bonfires and al-fresco kitchen preparations.
With easy merchandising in mind, Cook’s and Bryant & May Matches are available in shelf-ready dispensers and are ideal for cooking, lighting candles, indoor fires and outdoor usage whilst stylish lumière lighters are available on clip strips and in shelf-ready outers in a range of metallic colours to help create eye-catching displays.
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