To celebrate its 50th anniversary, Bestway Wholesale has delivered a summer season packed with strategic brand partnerships, exclusive product launches, and dynamic in-depot promotions, all designed to add value for independent retailers and drive wholesale performance at scale.
From the nationwide rollout of its ‘Magnificient Promotions’ campaign to Golden Weeks and Days promoting a whole range of lines from suppliers such as AG Barr, PepsiCo, Budweiser Brewing Group, and Costa Coffee, Bestway has focused on helping retailers maximise footfall and increase sales.
With tailored pricing, PMP-led formats, depot incentives, and strong seasonal theatre, the summer programme has reinforced Bestway’s ongoing commitment to supporting the independent channel with insight-led, commercially impactful initiatives.
Costa Coffee’s depot promotion brews up double sales success!
With the RTD segment continuing to grow as consumers turn to chilled coffee options during the summer months, Bestway was delighted to showcase a strong example of category development from Costa Coffee.
The brand’s in-depot summer campaign for its Classic Latte and Caramel Latte Iced Coffee not only captured seasonal demand but also inspired retailers with fresh ways to drive sales in this thriving category.
This latest depot promotion week was nothing short of exceptional, delivering double the usual weekly sales for two weeks in a row thanks to the stellar performance of promotional products.
Week One kicked things off with a caffeine-fuelled surge:
• +96% uplift in sales (vs. average sales of promotional SKUs)
• +99% uplift in volume (vs. average volume of promotional SKUs)
Week Two kept the momentum brewing:
• +18% uplift in sales
• +19% uplift in volume
With results like these, Costa Coffee’s promotion proves that the right blend of offers can perk up both sales and customer excitement.
Ready to grow your business?
Visit www.bestwaywholesale.co.uk
Would like to join the Bestway family?
Comments are closed.