TENZING, the brand leading the shift to Natural Energy, today announces the launch of a brand new flavour; Peach & Honey Melon. The first flavour combination of its kind in the category, featuring real fruit, it will be launched from mid September, firstly into Waitrose (100 stores) and WH Smiths (115 stores), before rolling out nationwide with Tesco (400+ stores) at the end of October. It will also be available to independent retailers and convenience stores via wholesalers. RRP: £1.99/ 330ml can, £6.40 for a 4 x 330ml pack.
Founder Huib van Bockel says: “Most energy drinks slap a fruit on the can. TENZING actually puts it in. It shouldn’t be groundbreaking, but it is. And people are noticing. Most people start drinking TENZING for health reasons — 100% from nature, plant-based, antioxidants, no artificial sweeteners — but they stay because Natural Energy delivers. 91% of our core community say they get the same or more energy than from Artificial Energy, but without the crash. Nature simply provides superior energy.”
Like every TENZING, the new Peach & Honey Melon flavour is crafted to perform: natural caffeine from unroasted green coffee beans for steady energy, l-theanine from green tea for focus, electrolytes from Himalayan rock salt for hydration, and antioxidants from acerola. Fruity, refreshing, and powered by plants, it’s designed to deliver all the energy, none of the crash.
Huib van Bockel continues: “With Peach & Honey Melon we wanted to create something bright, refreshing and exciting — but also proof that real ingredients, real energy and a better way forward, are possible. This cultural shift is already happening. TENZING is now the No.1 energy drink across London universities, the first choice in forward-thinking offices like Google, and the energy behind nearly 200 climbing gyms across the UK. From students to young professionals to the adventure community, the next generation is already leaving Artificial Energy, with its high sugar, artificial ingredients and short buzz, behind.”
And true to the TENZING ethos, it’s built responsibly. TENZING is a proud B Corp, the first carbonated drink globally to introduce on-pack carbon footprint labelling, and source ingredients responsibly with Rainforest Alliance. It’s energy from nature, for nature.
In fact, TENZING has been on a mission to change the energy drinks game for good since it was first launched to market by Huib van Bockel in 2016. Having recently secured investment from Heineken UK, TENZING is continuing to revolutionise an industry traditionally heavily laden with sugar and artificial ingredients at pace, proudly leading the shift to Natural Energy.
TENZING Peach & Honey Melon will be available from Waitrose, WHSmith, Amazon and the TENZING webshop from mid September onwards, followed by Tesco from the end of October. RRP: £1.99/ 330ml can / £6.40 for a 4 x 330ml pack.
Find out more: tenzingnaturalenergy.com.
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