Weetabix Crispy Minis Caramelised Biscuit, the brand’s hottest launch of 2025, is now available in a new PMP edition for convenience retailers. The incredibly popular flavour that landed on shelf earlier this year is inspiring trust with this new pack marked at a £3.89 price point.
Weetabix Crispy Minis Caramelised Biscuit is the fastest growing new variant of the last year within the cereal category and is worth an amazing £1m+ already[1]. An extension of the well-loved Crispy Minis range, Caramelised Biscuit taps into an exciting area for cereal. It’s HFSS compliant, contains wholegrain wheat and is high in fibre but also satisfies demand for a sweet tasting delicious breakfast. Sitting alongside Fruit and Nut and Chocolate Chip, Caramelised Biscuit delivers on both flavour and nutrition[2].
Following a successful launch in February of this year, and an advertising campaign with skateboarder Lola Tambling, Weetabix Crispy Minis Caramelised Biscuit has captured the attention of active families everywhere, cementing it as a firm favourite within the Weetabix portfolio. The product has also earned recognition as a finalist in the Store Cupboards category of The Grocer’s 2025 New Product Awards.
Emily Crowe, Brand Manager for Weetabix Crispy Minis comments, “As part of the successful launch of the Caramelised Biscuit variant at the beginning of 2025, we have followed this with a new PMP format for convenience retailers. Caramelised Biscuit has proven itself a fantastic addition to the Crispy Minis range, and we want to ensure our retail partners feel confident giving it shelf-space. Price marked packs are a brilliant way to inspire trust and drive sales. We believe the price-marked pack variant of our latest Crispy Minis variant will encourage more shoppers to try this delicious cereal.”
Weetabix Crispy Minis Caramelised Biscuit PMP is now available at Bestway-Batleys, Booker and Unitas.
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