Juul Labs Expands Adult Smoker Offering with New JUUL2 Pod Flavours

Vaping & Reduced - Risk Products

Juul Labs UK today announced the expansion of its flavour portfolio for the JUUL2 system, introducing new Mango, Apple, Watermelon and Lychee pod flavours.

The new portfolio will be rolled out across the UK from 3 October through major retailers, wholesalers, convenience stores, and on the juul.co.uk website, further supporting adult smokers away from cigarettes.

Two-pack pods will be sold across all channels, with four-packs available at select key accounts (RRP/RSP: Starter Kit (which contains Virginia Tobacco & Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, Refill Kit 4-pack £13.99). Retailers can contact their Juul Labs representatives for point-of-sale materials.

This expanded portfolio is a direct response to consistent research indicating that flavours play a significant role in attracting adult smokers to switch to vaping and in helping them maintain abstinence from smoking.1 Juul Labs’ new single-fruit flavours are designed to appeal directly to adult smokers.

Melissa Wisdom, Managing Director of Juul Labs UK, said:

“Our carefully-curated, focused portfolio of tobacco, menthol, and new single-fruit flavours has been designed to help adult smokers accelerate their switching journey.”

 “Juul’s priority remains providing a high-quality, effective, and responsible alternative for adult smokers. Our updated portfolio is a testament to our dedication to ensure every product in our portfolio serves our core mission.”

With approximately 6 million adult smokers in the UK, vaping is recognised as one of the most effective methods for quitting cigarettes, yet its potential remains largely untapped.2,3 JUUL2 boasts a highly-competitive success rate for adult smokers switching completely from tobacco after 12 months,4 and the company aims to encourage more adult smokers to switch with its new product portfolio.

“We’ve invested significant R&D in developing these new offerings, specifically tailored to adult preferences, while maintaining our strict guidelines against youth appeal. We will continue to monitor the performance of our existing products and ensure that the range on the shelf is the most suitable for retailers and adult smokers”, said Richard Cook, Juul Labs’ UK Commercial Director.

  1. The Importance of Vaping for Smoking Cessation and the Role of Flavours, Written evidence submission to the Tobacco and Vapes Public Bill Committee (TVB39): https://publications.parliament.uk/pa/cm5901/cmpublic/TobaccoVapes/memo/TVB39.htm#:~:text=The%20Role%20of%20Flavours%20in%20Smoking%20Cessation&text=12.,tobacco%2Dflavoured%20e%2Dliquids.
  2. How vaping can help you quit smoking, NHS: https://www.nhs.uk/better-health/quit-smoking/ready-to-quit-smoking/vaping-to-quit-smoking/
  3. New Data on Vaping Uncovers a Public Health Disconnect, ASH: https://ash.org.uk/media-centre/news/press-releases/new-data-on-vaping-uncovers-a-public-health-disconnect
  4. Gem M. Le, PhD, MHS, Nicholas I. Goldenson, PhD, Saul Shiffman, PhD, MPH, Ryan A. Black, PhD: A Longitudinal Prospective Cohort Study of Adult JUUL2 Electronic Nicotine Delivery System Purchasers in the United Kingdom

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