New prize draw offers consumers the chance to win £180 every 180 minutes
KP Snacks today announces the launch of a major new on-pack promotion for KP Nuts, featuring PDC World Darts Champion Luke Littler and offering consumers the chance to win £180 every 180 minutes*.
Launching on 13 October with a prize fund of over £42,000 and featuring across £1.35 price-marked packs (PMPs) of KP Original Salted Peanuts, Dry Roasted Peanuts, and Aromatic Thai Chilli Flavour Coated Peanuts, the promotion runs until 7 December ahead of the prestigious PDC World Darts Championship taking place in London later this year**. With an easy-to-enter mechanic, consumers simply scan an on-pack QR code on promotional SKUs, taking them directly to a dedicated website landing page to enter the competition.
The campaign celebrates KP Snacks’ partnership with Luke Littler, first launched in 2024. The new on-pack promotes the natural synergy between KP Nuts, the UK’s number one nut brand, and Luke Littler, the 18-year-old darts sensation who became a household name after his World Championship victory last year. The promotion is set to drive KP Nuts’ sales within the Sharing segment, capitalising on the popularity of nuts in sharing moments, such as watching the darts with friends and family. Rachel Horrell, Senior Brand Manager at KP Snacks, says: “This promotion represents a landmark moment for KP Nuts as we partner with one of the most exciting young sports
personalities in the UK today. The on-pack perfectly captures the excitement of darts while delivering extra value and excitement to shoppers and retailers.
“As the UK’s number one nut brand, KP Nuts continues to drive category growth as a trusted and recognisable brand, with a range of tasty flavours and formats that cater to all occasions”.
At more than four times the size of the nearest branded competitor, KP Nuts is trusted and recognised by shoppers, worth £103.2m RSV and growing +3.8%, ahead of the CSN category.
*The on-pack promotion runs from 14th October to 7th December, with entries open between 09:00 and 21:00 every day.
**A late entry promotion will run until 25th January 2026, with entries made after 21:00 on 7th December added to a prize draw.
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