Available in-store nationwide, the returning Halloween range increases seasonal presence amid rising demand
This Halloween, the Reese’s brand makes a frightfully tasty return with a line-up of themed SKUs designed to tap into growing seasonal demand. The range includes Reese’s Skeletons Snack Sizes (257g, RRP £5.00), Reese’s Pumpkins King Size (68g, RRP £1.40), Reese’s Bats Snack Sizes (272g, RRP £5.00), Reese’s Assorted Shapes – featuring pumpkins, ghosts and bats (255g, RRP £5.00), and the classic Reese’s Cup Snack Sizes (297g, RRP £4.25). Each delivers the iconic peanut butter and chocolate flavour combination that fans know and love.
These limited-edition SKUs offer a delicious way to celebrate the season—ideal for parties, trick-or-treaters, or personal snacking moments. The full Reese’s Halloween range is available in Sainsbury’s, ASDA, Co-op and Morrisons as well as variety of wholesale suppliers and convenience stores.
Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, said: “Halloween is growing rapidly in the UK, with consumer spending rising by over 5% in 2024 compared to the previous year[1]. This seasonal uplift demonstrates how Halloween has evolved into a major moment of celebration—whether it’s dressing up, trick-or-treating or hosting unforgettable parties. The Reese’s brand is proud to expand distribution of its themed range to meet this demand, helping consumers enjoy more memorable moments with the Reese’s signature peanut butter and chocolate confectionery they love.”
Reese’s is looking to turn up the volume on seasonal sales with a chilling new partnership with one of the biggest scary movie franchises of all time to create a timely, attention-grabbing hook to secure prime Halloween merchandising space. Consumers are in with the chance to win Reese’s treats as well as a private movie screening; all they need to do is head to stores across the UK and scan in-store promotional materials or click here to find out more!
The Reese’s Halloween range, alongside the partnership, positions the brand as a must-stock for the season’s growing shopper base, particularly the 18–34 demographic fuelling Halloween’s retail expansion.
The Reese’s Halloween range is available now at major UK retailers, convenience stores and wholesale suppliers, perfectly timed to meet seasonal shopper demand.
*Pricing subject to retailers’ discretion
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