Flawsome!, the brand known for turning “wonky” and surplus fruit into delicious cold-pressed juices, is already expanding its newly launched one litre ambient cold-pressed juice range with the addition of Wonky Pineapple Juice on Monday 6th October.
Launched earlier this year, the brand introduced the range to support the growing juice consumption with its most iconic flavours: Sweet & Sour Apple and Orange, closely followed with the release of Lemon and Lime.
‘With the UK juice market evolving, at-home consumption booming and OOH projecting over 116 million litres expected to be consumed in 2025 alone, this range was the natural next step in product development for the brand,’ says Karina Sudenyte, Co-Founder of Flawsome!.
‘Of all our 1Ls, pineapple required the most effort. Sourcing responsibly in Africa and Asia meant we could save more wonky fruit and stand with the farmers who grow it, whilst making sure we were creating a unique product that is sustainable and uses a reliable supply chain. We’re proud of that choice and customer interest confirms it was the right decision to make.’
Developed specifically for out-of-home (OOH) and at-home consumption, this larger format offers all the flavour in a new gallery-worthy carton, inspired by the masters of the art world. It’s designed to look beautiful on a bar, in a restaurant, and your own kitchen shelf.
‘We call it a masterpiece for a reason,’ continues Sudenyte. ‘It’s made with the same cold-pressed juice as our smaller bottles, only now it’s dressed in art-inspired packaging and scaled to help save even more wonky fruit.’
Flawsome! juices are already poured at The Royal Opera House or British Library (no big deal), but this new 1L format is designed to go even further. It aligns with 2025’s predicted growth in large-format juice, and the rising demand for healthier, sustainable, aesthetically pleasing, and at-home-friendly options.
Full range RRP: between £3.50 – £4.50.
Full range availability: Brakes, Bidfood, DDC, CLF including Inn Express for Pineapple.New listings coming soon.
In true Flawsome! style, this isn’t just about juice, it’s about saving more wonky fruit. The 1L range is also part of the brand’s ongoing strategy to mitigate the impact of Extended Producer Responsibility (EPR), by introducing more efficient and sustainable packaging at scale.
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