Specialist innovator in branded flavour development The Flava People has again collaborated with Diageo on the launch of an alcohol-free Baileys Chocolate Sauce, which will launch into Booker on 7th November for the festive season.
Following the success of its Baileys Caramel Sauce, which launched into retail, foodservice – with partners such as Brakes, Country Range Group and Henderson’s – as well as wholesale in May this year, the new chocolate variant brings the indulgent taste of Baileys Irish Cream into a rich, velvety chocolate format, perfect for festive desserts, hot drinks, ice cream and indulgent alcoholic tipples.
With consumers increasingly drawn to well-known brands in their food choices, this latest product taps into the strong affinity for Baileys as both a flavour and a brand.
Packaged in a versatile squeezy bottle, Baileys Chocolate Sauce is designed to elevate everyday moments with a premium twist, and the sauce offers consumers a new way to enjoy the iconic Baileys flavour, without the alcohol.
“We’ve seen a growing appetite for branded indulgence in foodservice and Baileys continues to resonate among operators and consumers alike,” comments Scott Dixon, Managing Director of The Flava People. “This new chocolate sauce builds on the momentum of our caramel launch earlier this year and taps into the seasonal demand for elevated dessert experiences on festive food menus. It’s a brilliant example of how strategic brand collaborations and premium NPD can unlock new occasions and drive footfall in foodservice.
“Baileys Chocolate Sauce is extremely versatile and can be used to elevate anything sweet with ease – from dessert drizzles and hot beverage toppings to garnishing festive cocktails and mocktails. The demand is there for indulgent yet versatile products across multiple touchpoints.”
The launch reinforces The Flava People’s commitment to delivering high impact, differentiated innovation in partnership with leading global brands. With the rise of premiumisation in and out of home, particularly throughout the busy festive season, Baileys Chocolate Sauce is well-positioned to become a seasonal favourite.
Available in Booker from 7th November (RSP £3.99, 500ml).
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