SPAR UK is driving further growth in its popular Blue Bear energy drink range with the launch of a new 4-pack format, now available in participating SPAR stores across the UK.
The introduction of the Blue Bear 4-pack (4 x 250 ml, RSP £2.50) gives shoppers the same great flavour and energy they know and love from Blue Bear’s original cans, now in a convenient take-home pack. Ideal for stocking up or sharing, the 4-pack format delivers excellent value for money while offering strong margins for retailers.
The move represents SPAR’s first entry into the take-home energy segment, expanding the reach of its successful own label range and tapping into growing consumer demand for multipack options in the energy drinks category.
In the 52 weeks to June 2025, the total energy drinks market has continued to grow, with branded unit sales up 3.9% year-on-year and private label outperforming brands with 6.7% YOY growth*. SPAR’s expansion into the multipack format aligns with this market trend, giving SPAR retailers a fresh opportunity to capture value-conscious shoppers who are increasingly looking for affordable take-home choices.
Myles Mersh, SPAR UK Category Manager, said: “Launching our first take-home Blue Bear 4-pack gives us a real opportunity to grow our share of the energy drinks market. It’s a format that responds directly to shopper demand for great-value, take-home options and one we know will deliver for our retailers.
“Blue Bear has built fantastic recognition since its rebrand earlier this year and this launch builds on that momentum by offering even more choice and value to consumers.”
The SPAR Blue Bear range includes:
- Blue Bear 4-pack, 4 x 250ml – RSP £2.50
- Blue Bear Energy Drink 250 ml – RSP £0.75
- Blue Bear NAS Energy Drink 250 ml – RSP £0.75
- Blue Bear Berry Burst Energy Drink 250 ml – RSP £0.75
- Blue Bear Tropic Surge NAS Energy Drink 250 ml – RSP £0.75
The new Blue Bear 4-pack is available now in participating SPAR stores across the UK.
*Source: NielsenIQ Scantrack, data to 15 June 2025
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