Coca-Cola Europacific Partners (CCEP) is celebrating the success of its latest customer initiative, Score Better with Coca-Cola.
The four-week campaign, delivered through online customer portal MyCCEP.com, rewarded independent retailers with instant prizes while recognising the role they play in their local communities.
The campaign brought Coca-Cola’s Premier League partnership as Official Soft Drinks provider to life for customers – giving stores a chance to get in on the action with daily prizes and community recognition.
Available exclusively via MyCCEP.com, retailers were invited to take a virtual penalty each day. A successful shot unlocked one of 420 instant-win prizes, including branded bucket hats, socks and can cooler bags. Players could also win one of 20 £100 Sports Direct vouchers, redeemable against the Premier League shirt of their choice.
Each play also counted as an entry into the campaign’s headline Local Legends prize draw – created to spotlight independent retailers who make a real difference in the communities they serve.
Recognising retail heroes
The top prize offered two home entertainment bundles – one for the winning store, and one to be donated to a local charity or cause of their choice.
The first Local Legend winner was Bowkett’s Off Licence in Cinderford, Gloucestershire. Store owner Richard Bowkett donated the second bundle to Great Oaks Hospice in Coleford – a charity that has provided vital support to his family and the wider community.
His story reflects the spirit of the campaign – recognising retailers who not only serve their neighbourhoods but also give back in meaningful ways.
Driving growth through engagement
The Score Better with Coca-Cola campaign forms part of CCEP’s ongoing commitment to supporting its trade customers through practical tools, rewards and digital engagement.
With thousands of users now registered, MyCCEP.com continues to grow as a hub for business support, providing access to exclusive offers, category insights, downloadable POS and activation opportunities – all designed to help retailers make the most of their soft drinks range.
Richard Bowkett, owner of Bowkett’s Off License, said: “It was a real surprise to get the call saying we’d won the Local Legends prize – and we’re genuinely thrilled. It’s fantastic to be recognised in this way, and even better to have the chance to give something back to a cause that means a lot to us.
“The support we’ve had from CCEP – from ranging advice to promotional activity – has made a real difference to our business. This campaign is another great example of how they’re backing independent retailers like us, not just with products, but with meaningful opportunities.”
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Independent retailers are the backbone of local communities, and ‘Score Better with Coca-Cola’ was created to reflect and reward that. From day-to-day prizes to the Local Legends draw, it’s been great to see so many customers getting involved.
“The success of this campaign shows what’s possible when we combine engaging digital experiences with meaningful rewards. Seeing Bowkett’s Off Licence donate their prize to Great Oaks Hospice perfectly captures what Local Legends is all about. We’re proud to work with customers like this and look forward to offering even more value through MyCCEP.com in the months ahead.”
Get involved
Retailers can discover exclusive campaigns, rewards and tools to help grow their business at MyCCEP.com – with more exciting plans to be announced soon.
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