As Worldpanel predicts that premium own brands will hit an all-time high of £1bn in sales through the grocery channel in December, demand also continues to rise in the foodservice and out-of-home sector as professional kitchens look for menu inspiration.
In response to this, Caterforce has introduced five exciting new products to its Chefs’ Selections Premium Collection in order to bring even more variety, quality and value for caterers. These include seabass fillets, prawns and two decadent desserts to deliver the wow factor to menus, ideal for the run-up to the festive period.
This launch reflects Caterforce’s ongoing commitment to supporting its catering customers and end users with innovative, versatile solutions across all menu types.
“By expanding our Chefs’ Selections Premium Collection with these five fantastic products, we’re providing caterers with more options to inspire their menus and meet customer demand,” said Rebecca Woollam, Own Brand Marketing Manager at Caterforce.
“These additions reflect our continuing commitment to supporting the foodservice sector with high quality, great-tasting products. By offering such a strong own brand range, we’re supporting our wholesale members to build loyalty, trust and confidence and further strengthen their customer relationships, proving that quality and value can go hand in hand.”
The new additions to the range are:
- Seabass fillets – high-quality seabass fillets offering chefs a versatile and premium option for seafood dishes
- Extra-large cold water prawns – these plump and succulent prawns are ideal for salads, starters and centre-of-plate dishes
- Tomato ketchup – the ultimate great-tasting, classic condiment, ideal to complement a wide range of dishes
- Mirrored chocolate torte – this decadent, showstopping dessert has been created to meet modern dietary needs without compromising on indulgence (gluten-free and vegan)
- Six-layer chocolate fudge cake – this deliciously rich and indulgent cake delivers both impact and flavour, perfect for sharing occasions and dessert menus.
The expansion to the Caterforce Premium Collection comes as the buying group announced that it has removed more than 15 tonnes of salt from its range by reformulating many of its most popular products. The group has also been reformulating products to remove palm oil to support responsible sourcing across the range.
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