World of Sweets, the UK’s leading distributor of confectionery brands, has announced the launch of its Spring 2026 lineup—designed to help retailers maximise seasonal opportunity through value, novelty, and impulse-driving formats.
New category insights show that Spring / Easter continues to be one of the biggest trading moments of the year. Despite continued cost-of-living pressures, 77% of shoppers buy products on promotion, reinforcing the importance of accessible price points and strong value messaging. As chocolate becomes increasingly expensive, more consumers are turning to sugar confectionery to meet their sweet cravings
Easter also remains a high-participation event: 58% of shoppers plan to celebrate, with 75% buying products they don’t usually purchase, and 40% intending to gift. Social media trends, including TikTok’s rise of Spring Gifting Baskets, continue to drive demand for fun, sharable, and novelty-led treats beyond traditional chocolate formats
For retailers in 2026, the core opportunities are clear:
- Prioritise value for cautious, price-sensitive shoppers
- Leverage novelty and playful seasonal shapes
- Maximise impulse with strong off-shelf execution and gifting adjacencies
New Products to maximise your sales
Candy Realms Jelly Bunny Heads – 170g (£1.00 RRP)
A great-quality jelly treat at an unbeatable £1 price point. Sugar share bags remain in strong growth, with +4% YOY in the total market and +5.7% YOY in convenience channels—outperforming total confectionery and reinforcing consumer appetite for value-led sharing formats
Candy Realms Jelly Filled Mallow Bag – 90g (£1.00 RRP)
Combining soft mallows with a jelly centre, this £1 treat is ideal for sharing or a self-treat. With an all-year-round feel and spring-themed appeal, it is well-positioned for impulse displays.
Candy Realms Spring Hard Candy Lollies (Bunch of 5) – £1.00 RRP
Five individually wrapped fruity Easter-themed lollies bundled for just £1. Perfect as an alternative to chocolate and ideal for gifting, sharing, or inclusion in seasonal baskets.
Pick n Mix Station Spring Mix – 1kg Bag
A premium assortment of top-selling pick-and-mix favourites including Fizzy Pineapple Rings, Fizzy Strawberries, Foam Flowers and Mallow Flowers. Supplied in branded SRP for standout on shelf.
Candy Realms Spring Mix Cup – 215g (£1.99 RRP)
A new value-focused seasonal cup featuring Sour Hoops, Jelly Bunny Heads, Foam Flowers, Jelly Filled Twist and Mallow. Resealable and kerbside recyclable, with 30% recycled material. Spring candy cups are consistent seasonal best-sellers, offering strong gifting and sharing appeal.
Kathryn Hague, Head of Marketing at World of Sweets said: “We’re really excited to add more lines to our Spring range , offering seasonal confectionery at a value price point. “
“With consumers still squeezed, offering a consistent price and tasty confectionery favourites is a must.”
Buy at Hancocks Wholesale Stores , at www.Hancocks.co.uk or via your World of Sweets Reps.
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