The new product completes McCoy’s PMP flavour lineup and responds directly to consumer demand, with “Salted” representing the number one flavour partition in CSN.
The launch capitalises on the strength of the McCoy’s PMP portfolio, which is one of the top three CSN brands in PMP, with its PMP range growing at +11.1%. The new McCoy’s Salted PMP continues to support growth by introducing a popular flavour alongside established favourites such as McCoy’s Flame Grilled Steak, Salt & Malt Vinegar and Thai Sweet Chicken, thereby closing the flavour gap to appeal to even more shoppers.
By introducing McCoy’s Salted in a PMP, the brand is tapping into the rising demand for this format, with PMPs representing 71% of all Bagged Snack sales in Independent stores.
Stuart Graham, Head of C&I and Value Channel at KP Snacks, says: “We’re excited to launch McCoy’s Salted £1.35 PMP, expanding our PMP range which continues to show strong growth and holds a massive 37% share of the segment. By tapping into both the popularity of PMP formats and the continued demand for classic, core flavours, with “Salted” still the number one flavour partition in the category, the new launch is well-positioned to help retailers maximise their Bagged Snacks sales.”
McCoy’s is the UK’s number one ridged crisp brand, worth £196.3m and growing +4.5%. McCoy’s existing PMP portfolio includes popular core flavours, Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion, alongside Thai Sweet Chicken, Sizzling King Prawn, and Hot ‘N’ Spicy.
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