Coca-Cola Europacific Partners (CCEP) has marked the success of its latest customer initiative – a festive giveaway rewarding retailers for the role they play in their local communities.
The three-week campaign, delivered through online customer portal MyCCEP.com in the lead-up to Christmas, gave independent retailers the chance to win one of nine premium prize bundles – while also supporting national food redistribution charity FareShare with a £10,000 donation.Recognising community champions
Retailers were automatically entered into the prize draw when purchasing qualifying packs of Coca-Cola, with winners randomly selected to receive one of:
- Three Gold bundles worth £4,000
- Three Silver bundles worth £2,500
- Three Bronze bundles worth £2,000
Each prize included seasonal treats and Coca-Cola merchandise, designed to help retailers drive excitement in-store and give back to their communities during the festive season.
The first Gold winner was Harbinder Singh, owner of Hullait News in Chelmsley Wood, who has run the family business for more than 30 years. Harbinder describes soft drinks as a cornerstone of the store’s success, with MyCCEP.com playing a key role in keeping him up to date with new trends and promotions.
The second Gold winner was Tom Mayes, owner of The Real Sandwich Shop in Hull – a family-run business that’s been operating since 1998. Tom plans to use some of the prize bundle to give back to his team through a staff raffle.
Supporting retailers this Christmas
The giveaway formed part of Coca-Cola’s wider festive campaign – running alongside the return of its iconic Christmas Truck Tour and national on-pack consumer promotions. It reflects CCEP’s commitment to supporting its trade customers with more than just product – offering tools, rewards and seasonal campaigns that create excitement and drive sales in store.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “Christmas is an important time for independent retailers, and once again they’ve gone above and beyond for their customers and communities. This giveaway was our way of recognising that – helping to make the season even more memorable.
“What made it even more special is that every entry supported a £10,000 donation to FareShare – helping to spread a little extra joy to those who need it most. It’s a great example of how we’re bringing the Coca-Cola brand’s values to life – with generosity, community spirit and real support for the people who make a difference.”
Harbinder Singh, owner of Hullait News, said: “The soft drinks category has always been a huge part of our business, and Coca-Cola products consistently top our sales chart. MyCCEP.com is a great tool – from new product insights to competitions, it’s well worth five minutes of any retailer’s day.
“I was genuinely surprised and delighted to find out we’d won – it’s a lovely reward for all the hard work retailers do, and a great reason to stay engaged.”
Tom Mayes, owner of The Real Sandwich Shop, said: “It was a fantastic surprise to be named a Gold prize winner – news like that really lifts your day. We’ve always used Coca-Cola products because the variety meets our customers’ needs and they’ve always seemed more premium than other brands.
“We’re so lucky to have a fantastic team of 16 staff who are central to everything we do. It means a lot to be able to give something back to them as part of this win.”
Get involved
With thousands of users now registered, MyCCEP.com continues to grow as a hub for business support, providing access to exclusive offers, category insights, downloadable POS and activation opportunities – all designed to help retailers make the most of their soft drinks range.
Retailers can discover exclusive campaigns, rewards and tools to help grow their business at MyCCEP.com – with more exciting plans to be announced soon.
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