‘SPAR Saves Christmas’ initiative positions convenience as calming the chaos and helps to combat the festive Brain Fog
A.F. Blakemore & Son Ltd – one of the UK’s largest privately owned retailers and wholesalers for SPAR has released new research that reveals that 31% of Britons find Christmas the most stressful time of the year, leading to a feeling of overwhelm and ‘festive brain fog’.
SPAR Saves Christmas is a seasonal campaign running throughout December. Building on SPAR’s investment in community-led retailing, its role in neighbourhoods, and delivering quality fresh food and value at a time when consumers need it most, the campaign will give customers visiting SPAR stores over the coming weeks a practical checklist in their baskets to help them remember the essentials that festive overwhelm can lead them to forget when doing ‘the big shop’. The campaign will be amplified by local influencers who will be sharing their own experiences, with content rolling out as the Christmas countdown ramps up.
“It’s clear from the research that even though as a nation we love Christmas, the stress of having to remember everything can often be too much. It’s so easy to start getting a bit of brain fog at this time, taking away some of the joy” says CJ Antal Smith from A.F. Blakemore & Sons Ltd.
“Because SPAR stores are locally owned and part of the communities they serve, they understand the pressures people face at Christmas. We want SPAR to feel like an extra pair of hands for people spinning too many plates. With all the easily-forgotten essentials, alongside brilliant food and drink, whether it’s award-winning mince pies for unexpected guests, or a carton of milk for breakfast, we are here to make the season feel a little bit simpler and a little bit friendlier.
Antal Smith continues, “Unlike the big retail players that trade in volume, mega-stores and endless aisles, SPAR’s power lies in proximity, speed, and local relevance. SPAR isn’t trying to win Christmas with scale; it’s winning with empathy, immediacy, and genuine neighbourhood connection.”
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