Monster juices up its range with new Viking Berry flavour

• Monster adds new flavour to Juiced line-up – Monster Viking Berry
• Latest NPD follows a strong 12 months, which has seen Monster add £140m^[1] to its retail value whilst still delivering double digit volume growth^[2]

Coca-Cola Europacific Partners Great Britain Limited (CCEP) is bringing even more flavour and attitude to the energy drinks chiller with an exciting addition to its successful Monster Juiced Range: Monster Juiced Viking Berry.

The Monster Juiced range is up 17.5% in value^[3], and now worth over £342m in GB^[4]. It’s renowned for consistently delivering best-in-class NPD, with every new flavour launch since 2018 ranking as either the number one or number two category NPD in its launch year^[5].

Monster embraces Viking power

Inspired by wild Nordic berries and Scandinavian fruit, Monster Juiced Viking Berry is available nowf in plain and price-marked cans. It combines the powerful Monster Energy blend with real fruit juices and exotic flavours in a distinctive purple berry liquid that delivers a whole new taste experience.

The striking can design features Viking warriors against a Scandinavian backdrop, with the iconic Monster claw front and centre to deliver maximum stand-out on shelf.

Berry flavours are among the fastest growing in beverages, increasing by 20% year-on-year^[6], while flavoured energy continues to be a key category driver, now worth £1.2bn in GB and growing at 20.1% over the past year^[7]. Monster Juiced Viking Berry is perfectly placed to tap into both trends, and has already become Monster’s third best-selling Juiced flavour in the US^[8].

Convenience retailers can request Monster Juiced Viking Berry POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.

Monster is now worth more than £846m in value^[9] and is delivering greater value and volume growth than any other energy drink brand, with its innovation capturing more than half of all energy drinks innovation sales^[10].

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said: “More than half of energy drinks’ innovation sales over the last year have come from Monster’s NPD^[11] – which has helped us grow our value sales by a massive £140m^[12]. And shoppers can’t get enough of our flavour-packed Monster Juiced range.

“Monster Juiced Viking Berry is absolutely flying in the US, and we’re confident it will deliver the same success here in GB. This latest launch continues our strategy of broadening energy’s appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.

“Viking Berry’s bold Nordic-inspired story and striking design makes it one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”

Monster Juiced Viking Berry joins the now ten-strong Monster Juiced line-up and is the latest in a strong pipeline of innovation across the Monster portfolio, with successful 2025 launches including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch and Monster Lando Norris Zero Sugar.