Rubicon, the UK’s No. 1 exotic flavoured juice drinks brand [1], is continuing its mission to bring its ‘Big Flavour Behaviour’ to every corner of the soft drinks market. The brand has announced the launch of new Still and Sparkling flavours, designed to capture 2026’s biggest consumer trends, alongside a bold brand refresh for the full range.
The brand is extending its Sparkling range with two great tasting flavours – Tropical and Cherry Burst – available in 500ml £1.29 price-marked packs and non-price-marked packs, as well as 8x330ml and 24x330ml multipacks, and 2L bottles.
Cherry-flavoured soft drinks are currently growing at +42% YoY[2] and are tipped to be the soft drinks flavour of summer 2026. We’ve taken the sharp, vibrant zing of sunny cherries and paired it with the smooth sweetness of mouthwatering juicy peaches to create a fruit flavour explosion.
The launch of Tropical, meanwhile, is set to appeal to the 84% of fruit-flavour carbonates shoppers who state they look for Tropical in the fixture[3].
Tropical is the No. 2 flavour in the juice drinks category5 and the growing importance of offering this flavour across the fixture is the perfect opportunity for Rubicon to also launch in Still 1L cartons from April.
Available in £1.59 price-marked and non-price-marked packs, taste tests for Rubicon Still Tropical found 72% of world food shoppers said they would buy[4].
Lisa McKenna, Brand Director for Rubicon at AG Barr, said: “Rubicon is helping retailers drive sales and profits from across the soft drinks category, with continuous investment and flavour innovation. We’re confident the launch of Cherry Burst and Tropical will recruit new shoppers and grow category value.”
The brand’s Sparkling soft drinks range is growing at +63%, while its Still juice range is up by +41%[5].
Underpinning the new launches, Rubicon is also rolling out a brand redesign across its entire range that dials up its flavour and personality, while driving on-shelf standout.
Consumers who saw the new designs were +17% more likely to agree Rubicon is ‘worth paying more for’ and were +19% more likely to state their intent to purchase[6].
Rubicon’s broad brand appeal has seen the brand strategically extend into new areas of the soft drinks market in recent years, including flavoured sparkling water, vitamin water and energy, to complement its traditional juice and sparkling ranges.
[1] Circana, Value Sales, MAT to 27/12/25, Total Coverage
[2] Cherry Blend soft drink flavours Up 42% vs 4YA iri to August 2025
[3] Vypr consumer research Feb 2025
[4] Wirral Sensory Services August 2025
[5] Circana, Value Sales, % vs 3 YA, All Outlets, last 52 weeks ending 2nd August 2025
[6] Walnut packmaster research May 2025
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