This February marks the launch of Natural Energy+, a new functional range from the pioneers in natural energy, TENZING. Designed for a new generation that expects more from their energy drinks, Natural Energy+ Lion’s Mane is the first SKU in the brand’s new subrange, with a second variant due to launch in April. Rolling out nationwide from 9th Feb (RRP: £2.99 / 500ml can) across 700 Tesco stores, it will also be available on Amazon, via the Tenzing webshop (12 pack / £28.99) and to independents via wholesalers including UNNO and Tropicana.
Designed for the toughest days, particularly during colder months, Natural Energy+ Lion’s Mane brings together ingredients that support focus and mental clarity, with nutrients that help sustain everyday energy. Lion’s Mane has grown rapidly in popularity for its association with focus and mental clarity, and TENZING is the first energy drink brand to launch a blend featuring Lion’s Mane in Tesco. Alongside this hero ingredient, Magnesium and Vitamin D work together to support energy release, while natural caffeine from green coffee provides a smoother, sustained energy.
The new subrange has been created to meet growing consumer demand for targeted, functional benefits. It also boasts a bold new look, offering clearer functional navigation on shelf by using clearer cues around both benefit and purpose.
Founder Huib van Bockel says: “This launch marks the next stage of our growth, as we expand the role energy can play in people’s daily lives. The next generation demands more from their energy drinks. They don’t want a short burst that leaves them feeling worse later, they want energy that supports how they feel, perform and live.
With Natural Energy+, we’re building on what TENZING is known for: Good Energy that’s 100% from nature, low calorie, with no junk and no crash. Adding powerful functional ingredients like Lion’s Mane allows us to offer more targeted benefits, without compromising on what energy should be.”
True to the TENZING ethos, Natural Energy+ is built responsibly. TENZING is a proud B Corp, the first carbonated drink globally to introduce on-pack carbon footprint labelling, and is committed to sourcing high-quality ingredients responsibly with Rainforest Alliance certification. Energy from nature, for nature.
Founded in 2016, TENZING is the UK’s No.1 Natural Energy brand, on a mission to change the energy drinks game for good. Inspired by traditional Himalayan brews used by Sherpas like Tenzing Norgay, every can delivers Good Energy — 100% from nature, low calorie, with no artificial ingredients and no crash.
Today, TENZING is stocked in every major UK retailer and trusted by a new generation of students, workers and adventurers who expect more from their energy.
Find out more: tenzingnaturalenergy.com.
Comments are closed.